Job Title:
Target.com Specialist
Job Type:
Full-time / Remote
Work Hours:
9 AM – 5 PM EST (US business hours preferred)
Job Overview:
We're helping our client find a
Target.com Specialist
to own the optimization and performance of product listings on Target.com, with a strong focus on
On-Platform Optimization (OPO) for Product Detail Pages (PDPs)
and management of
Roundel retail media campaigns
.
In this role, you will be responsible for improving product discoverability, conversion rates, and overall marketplace performance through a combination of
organic PDP optimisation and paid media execution
, while contributing to revenue growth within the Target retail ecosystem.
This is a performance-driven role suited for someone with deep experience in
retail media, marketplace optimisation, and data-led eCommerce growth
.
Responsibilities:
Target.com PDP Optimization (OPO)
● Own and optimise Product Detail Pages (PDPs) on Target.com
● Improve titles, descriptions, bullets, backend attributes, and taxonomy alignment
● Increase keyword relevance and search ranking performance
● Identify and fix content gaps impacting visibility and conversion
Digital Shelf Performance
● Monitor search ranking, discoverability, and conversion performance
● Maintain catalog accuracy and attribute completeness




● Analyse competitor listings and implement improvements
● Support new product launches and assortment readiness
Roundel Advertising Management
● Plan, launch, and optimise Roundel campaigns
● Manage keywords, targeting, budgets, and campaign pacing
● Monitor ROAS, CTR, CPC, and conversion metrics
● Conduct A/B testing across creatives and targeting strategies
Performance Analysis
● Track KPIs and deliver actionable insights
● Identify growth opportunities through marketplace data
● Support forecasting and promotional planning
Must-Have:
● 2+ years experience in Target.com, retail media, or marketplace optimisation roles
● Strong hands-on experience with PDP optimisation and digital shelf management
● Experience managing retail media campaigns (e.g., Roundel or similar platforms)
● Strong understanding of eCommerce metrics (ROAS, CTR, CPC, conversion rate)
● Experience working inside vendor or marketplace platforms
Nice-to-Have:
● Experience with other marketplaces (Amazon, Walmart, etc.)
● Exposure to SEO, keyword strategy, and content optimisation tools
● Experience working in fast-paced eCommerce or retail brands
● Strong analytical or Excel/data reporting skills

📌 Target Specialist - 58899340053 (Mexicali)
🏢 Activate Talent
📍 Mexicali