- Marketing Manager

- BPO & Nearshore Outsourcing

Sobre nuestro cliente

Our client is a rapidly growing BPO and Nearshore Outsourcing company that helps U.S.-based organizations scale by building dedicated bilingual teams in Mexico. The company provides customer support, sales, back-office operations, and specialized outsourcing solutions while managing both talent acquisition and day-to-day operations. Its value proposition is centered on delivering high-quality talent, cultural alignment with U.S. businesses, operational excellence, and cost-efficient solutions. The organization has already established key marketing foundations-including brand positioning, SEO, content initiatives, podcasts, and videos-and is now looking for an experienced marketing leader to transform these assets into a comprehensive demand generation strategy. This position reports directly to the CEO and offers the opportunity to significantly influence the company’s commercial growth.

Descripción

- Develop and execute the company's Go-To-Market strategy targeting U.S.-based clients.

- Transform existing marketing initiatives into a scalable demand generation engine.

- Design and implement multi-channel B2B demand generation campaigns.

- Develop and execute Account-Based Marketing (ABM) strategies for target industries.

- Define target audiences and Adecuado Customer Profiles (ICP) while continuously refining messaging.

- Create marketing strategies specifically designed for U.S. decision-makers and buyers.

- Manage the complete marketing funnel, from awareness through qualified pipeline generation.

- Analyze campaign performance and continuously optimize ROI.

- Build dashboards, KPIs, and reporting frameworks to measure marketing effectiveness.





- Develop financial models related to marketing investment, CAC, pipeline contribution, and ROI.

- ManageHubSpot, including:

- Marketing automation

- Lead scoring

- Workflows

- Email sequences

- Reporting

- Produce and oversee marketing assets including:

- Landing pages

- Email campaigns

- LinkedIn content

- Case studies

- Sales enablement materials

- Coordinate and manage external agencies and marketing vendors.

- Partner closely with Sales leadership to align marketing and commercial objectives.

- Present performance reports and strategic recommendations directly to executive leadership.

- Build the future marketing organization as the company continues to grow.

Perfil buscado

Experience

- 7-10 years of B2B marketing experience.

- Proven success creating and executing Go-To-Market strategies.

- Strong background in demand generation and lead generation.

- Experience marketing services to U.S.-based clients.

- Experience in one or more of the following industries:

- BPO

- Nearshore Outsourcing

- IT Outsourcing (ITO)

- Professional Services

- Legal Process Outsourcing (LPO)

- Finance & Accounting Outsourcing (FAO)

- Similar outsourced service businesses

- Experience building marketing infrastructure in high-growth or startup environments.





- Experience managing external marketing agencies and vendors.

- Experience collaborating directly with executive leadership.

Technical Skills

- Advanced HubSpot expertise.

- Strong understanding of:

- Marketing automation

- Demand generation

- Account-Based Marketing (ABM)

- CRM management

- Lead nurturing

- Funnel optimization

- Marketing analytics

- Business intelligence

- Strong financial and analytical acumen, with the ability to measure CAC, ROI, pipeline contribution, and campaign effectiveness.

- Experience creating marketing content for U.S. audiences.

Soft Skills

- Strategic thinker with strong execution capabilities.

- Entrepreneurial mindset.

- Comfortable building processes from scratch.

- Highly organized and data-driven.

- Hands-on attitude and willingness to execute operational tasks.

- Strong communication and presentation skills.

- Collaborative leadership style.

- Ability to influence stakeholders without direct reports.

- Comfortable working in fast-paced, high-growth environments.

Language

- Advanced to near-native English (written and spoken).

Qué Ofrecemos

Compensation:

- MXN $108,000-$144,000 gross monthly salary

Benefits:

- Benefits required by Mexican labor law

- 30 days of Christmas bonus (Aguinaldo)

- Individual private medical insurance

- Opportunity to build and lead the company's marketing function from the ground up

- Direct exposure to executive leadership and strategic decision-making

- High-impact role with significant growth potential within a rapidly expanding international organization

#J-18808-Ljbffr

📌 Sr. Marketing Manager (Monterrey)
🏢 Michael Page International México Reclutamiento Especializado S. A. De C. V
📍 Monterrey