Develop and execute annual and quarterly marketing plans to achieve growth objectives. This includes identifying and defining specific marketing tactics and commercial action plans. Conduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscape. Lead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channels. Accountable for overarching u****storytellingu**** and content development, particularly high value CTA assets for thought leadership, lead generation and account based marketing programs Act as a key resource for the sales team, providing them with the tools, training, and materials needed to effectively sell to their specific vertical. Work cross-functionally with sales, product, content, and creative services to ensure that all marketing content aligns with customer needs and revenue goals. Track on campaign performance and the contribution of marketing efforts to the sales pipeline, with a strong focus on analytics and optimization. Identify and cultivate close relationships with key customers, account contacts, and industry influencers. Lead development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tactics Contribute to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream integral marketing.



BA/BS degree in relatable field 8+ years in marketing including Strategic Thinking and converting strategy into execution Organizational Agility: Matrix, direct and indirect management Exceptional Influencing Skills Commercial acumen Partnership skills with sales senior management People Development/Management/Change Management Drive results and execution through a virtual team Ability to technically understand how products fit in to create and deliver a solution Excellent presentation u**** communication skills Staff management Budget management - planning, forecasting, etc. Understanding of the complex business go to market model Masteru****s degree in marketing, related Vertical Market Strategy Development Industry-Specific Marketing Planning Go-to-Market (GTM) Strategy Demand Generation u**** Pipeline Development Integrated Marketing Campaign Management Product Marketing u**** Value Proposition Development Deep Understanding of Industry Trends and Customer Needs Competitive Market Analysis Customer Journey Mapping Industry Segmentation and Targeting Marketing Analytics and Performance Tracking ROI Measurement and Marketing Optimization CRM and Marketing Automation Tools (e.g., Salesforce, Marketo) Executive Communication and Storytelling Presentation and Messaging Development Influencing Without Authority Project and Program Management Account-Based Marketing (ABM) Digital Marketing Strategy Content Marketing for Industry Verticals Event and Field Marketing Strategy

📌 Solutions Marketing, Advisor (Xico)
🏢 Zebra Technologies
📍 Xico