Job Category: Global Digital Commerce

Job Description:

POSITION SUMMARY:

We are seeking a strategic, detail-oriented, and results-driven Site Merch Lead to join our e-commerce team [1, 4]. In this role, you will lead the localized content strategy and site merchandising operations for our Mexico digital channels [7]. Acting as the key driver for the localization and transition of processes from the US team to the Mexico team, you will oversee the digital customer journey across both web and app platforms to drive conversion, revenue, and operational efficiency [7, 8].

The successful candidate will manage daily site content builds, optimize product discoverability and page sorting logic, and lead a cross-functional workflow that reduces dependencies on integral assets while catering specifically to the Mexican market [7]. This is a pivotal role for establishing independent local timelines and pushing boundaries in testing and execution [7].

RESPONSIBILITIES:

Process Localization & Transition Leadership

- Workflow Ownership: Lead the end-to-end transition of content and site merchandising tasks from the US team to the MX local team [7].

- CFT Coordination: Design and manage localized cross-functional team (CFT) timelines, reducing the need for cross-referencing handoffs with international teams [7].

- Schedule Control: Establish and manage independent push schedules and Quality Assurance (QA) windows tailored to MX local workflows, bandwidth, and holidays/PTO [7].

Site Merchandising & Optimization (Bloomreach Tool)

- Page Sort Updates: Oversee and implement page sort updates using Bloomreach, replacing US logic with MX-specific sorting rules to improve conversion [7].

- A/B Testing: Plan and execute ongoing A/B testing of sort models and page sorts to optimize the customer browsing experience [7].

- Dynamic Content: Lead dynamic page creation, facet setup for new pages, and manage site exclusions and different go-live dates [7].

- Promotional Execution: Coordinate promotion setups (e.g., product-specific promos like the "Undie promo") on the site [7].

Content Management & Operations (Contentstack Tool)

- Module Builds: Direct and coordinate daily and seasonal homepage (HP) module builds, category banners, marketing tiles, and APP modules [7].





- Local Asset Control: Supervise the build of visual modules, gift guides, and bubble navigation, eliminating dependencies on US assets to cater specifically to the MX brand identity [7].

- App & Offers Merchandising: Oversee the setup of Brand Cards on the APP and "Today's Offers" to ensure a consistent, timely promotional push [7].

Navigation & Search Experience

- Discoverability: Manage and optimize multi-device navigation structures, including flyouts, app navigation, and vanity URLs to provide high product discoverability and localized navigation paths [3, 7].

- Link Management: Manage link handoffs from copy/translation through go-live within targeted SLAs (e.g., 24-hour windows) [7].

Quality Assurance & Performance Tracking

- Rigorous QA: Define and manage rigorous site and app QA workflows to ensure error-free promotional launches, correct image placements, and accurate sorting logic [3, 7].

- Metric Reporting: Monitor and report on key digital performance indicators such as digital revenue growth, Average Unit Retail (AUR) vs. last year (LY), and page conversion rates to measure the efficacy of merchandising strategies [3, 7, 8].

Requirements

- Experience: 3 to 5 years in e-commerce, retail, content management, or website merchandising, with proven experience leading workflows or small teams.
- Technical and Platform Skills: Knowledge of content management systems (CMS) and site merchandising platforms, specifically Contentstack and Bloomreach [7]. Strong command of Excel for data tracking and analysis .
- Adaptability and Transition Management: Exceptional ability to manage multiple tasks and coordinate the transition of workflows between multidisciplinary and global teams in a fast-paced, dynamic environment.
- Attention to Detail: High accuracy in managing complex link transfers, facet configurations, and Quality Assurance (QA) protocols.




- Communication: Excellent bilingual communication skills (Spanish/English) to effectively collaborate with both local Mexico teams and corporate U.S. teams.

About Us:

Get to Know AEO

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.

Rooted in optimism, inclusivity and authenticity, AEO's brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.

At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed-inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey.

Inclusion, Diversity, Equity and Access at AEO

We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone.

AEO is a patron that offers equality in its recruitment processes and is committed to complying with all Federal and local laws and regulations. AE Mexico prohibits discrimination against partners or applicants because of race, color, creed or religion, citizenship or non-citizen, sex (including pregnancy), sexual orientation, identity or expression of gender, marital status or co-existence, victims of domestic violence or harassment, genetic information or genetic pre-disposition, military situation or any veterans protected by law. All of the above applies to all activities at AE Mexico including, among others: recruitment, hiring, compensation, allowances, training, promotions, personal evaluations, discipline and termination process of a working relationship. AE Mexico also protects any different religion or capacity in accordance with the current law.

📌 Coordinator - Digital Brand /MX (Ciudad de México)
🏢 American Eagle Outfitters
📍 Ciudad de México