Netflix is one of the worldu0027s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.nnOur TeamnnThe core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premier platform for advertiser partners and to drive advertising revenue. The ad measurement team is tasked with developing insights into our audience and marketplace measurement solutions for advertisers, in support of our broader advertising sales efforts.nnSummarynnNetflixu2019s Ads Measurement team is seeking a Measurement Lead to support the day-to-day work in audience research and campaign measurement. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, product, and our vendor partners. If you are someone who is a self-starter, obsesses over details, and thrives in a collaborative environment, Netflix may be the place for you. For an insideru0027s look at Netflixu2019s culture, make sure to read Seeking Excellence, our company credo.nnKey Responsibilitiesnn * Audience Analysis u0026 Presentation: Utilize proprietary and syndicated tools to analyze and present Netflixu0027s audience data, effectively communicating insights to the marketplace and advertiser clients.nn * Support for Advertising Sales: Assist the Advertising Sales team with research and analytics, including audience data, cultural insights, campaign metrics, and campaign measurement solutions.nn * Industry u0026 Trend Analysis: Conduct research and analysis of industries, companies, business models, and marketing strategies across key advertiser verticals, including CPG, Retail, Tech, and Telecom,



to generate market-facing insights on current and emerging trends.nn * Stakeholder Communication: Maintain effective communication with stakeholders by setting clear timelines and next steps, ensuring timely delivery of project objectives.nn * Campaign Insights u0026 Optimization: Integrate campaign measurement results to develop compelling narratives, present insights to clients and agencies, and provide guidance on how to shift their investments to Netflix.nn * Causal Testing u0026 Research Design: Design and execute advanced causal tests for Brand Effectiveness and Incremental Lift, along with quantitative and qualitative research on audiences, industries, and content.nn * In-Depth Analysis u0026 Insight Generation: Conduct thorough analyses of measurement outputs to deliver comprehensive and actionable insights.nn * Learning Agendas u0026 Playbooks Development: Contribute to the creation of advertiser and category-specific learning agendas and playbooks, incorporating innovative approaches.nn * Case Study Development: Develop case studies based on ongoing and completed analyses to highlight successful strategies and outcomes.nnnnnExperience u0026 Skillsnn * 4-6 years at a streaming, TV, digital media company, or media / digital agency, ideally.nn * Understanding of quantitative and qualitative methodologies within the advertising landscape.nn * Experience in research methods and data analysis - 1st party data, customer research, qualitative and quantitative studies.nn * Strong understanding of methodology,



data, and systems from syndicated research providers (e.g. Nielsen Ibope, HR Media, GWI, TGI, comScore).nn * Understanding of local video audience measurement systems.nn * Understanding of the competitive streaming and TV marketplace.nn * Intermediate understanding of digital media ad sales and marketplaces, including Direct IO u0026 Programmatic advertising.nn * Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects.nn * Expertise in advanced measurement methodologies is desirable (Reach u0026 Frequency, Incremental lift, Brand lift, Matched-Market testing, Multi-Cell testing, A/B testing, Marketing Mix Models, and bespoke campaign effectiveness studies).nn * Comfort in analyzing large and disparate data sets to generate strategic and actionable insights.nn * Proficiency with Microsoft Excel and PowerPoint u0026 Data visualization tools (Tableau is desirable).nn * Familiarity with Google Docs is desirable.nn * Familiarity with concepts of database design and SQL is desirable.nn * Proficient in English (Especially written)nnnnnInclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.nnWe are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.n

📌 Ads Measurement Lead MX (Ciudad de México)
🏢 Netflix..
📍 Ciudad de México