Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C;). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Team Function:
The team leads Direct to Consumer sales and marketing efforts for Auto, Property, and Ancillary Products (pet insurance, device protection, flood, umbrella)

Role Description:
This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).
This professional will conduct analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability.
Will be responsible for developing any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
Will also represent our team on any needed data integration projects in order to ensure accurate sales and marketing reporting.
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth.
Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.




Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
English Proficiency
Preferred: Fluent

Required Education
Minimum Required: Bachelor

Other Critical Skills
Data Analysis - Intermediate
Statistical Analysis - Intermediate
Marketing Analysis - Intermediate
Mathematical Modeling - Intermediate
Management Reporting - Entry Level
Project Management - Entry Level
Data & Systems Integration - Intermediate
Verbal & Written Communication - Intermediate

Software / Tool Skills
SQL - Advanced
Microsoft Excel - Intermediate
Power BI - Intermediate
Microsoft PowerPoint - Entry Level

This position comes with competitive compensation and benefits package:
Competitive salary and performance-based bonuses
Comprehensive benefits package
Home Office model
Career development and training opportunities
Flexible work arrangements (remote and/or office-based)
Dynamic and inclusive work culture within a globally known group
Private Health Insurance
Pension Plan
Paid Time Off
Training & Development
*Note: Benefits differ based on employee level

About Capgemini
Capgemini is a integral leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.
https://www.capgemini.com/us-en/about-us/who-we-are/

📌 FBS - Marketing DATA Analyst III (Ciudad de México)
🏢 Capgemini
📍 Ciudad de México