Internship Mission

As a Marketing Summer Intern, your mission is to help Aplazo assess and shape a Retail Media / Financial Media opportunity by leveraging our first-party data and BNPL ecosystem (app/web/CRM). You will support the sizing of the opportunity, definition of the value proposition, and creation of an initial go-to-market and product strategy.

Key Responsibilities

Analyze Aplazo’s first-party data and BNPL ecosystem to identify monetization opportunities

Size the Retail Media / Financial Media opportunity using top-down and bottom-up approaches

Define an initial Retail Media value proposition (formats, audiences, use cases)

Research benchmarks and best practices (Retail Media networks, AdTech / FinTech monetization models)

Develop first strategic recommendations on:

business model

advertising products

go-to-market approach

Create and iterate an executive-level deck with insights and actionable recommendations





Work closely with the Marketing team and key internal stakeholders (high visibility project)

Requirements

MBA candidate or equivalent graduate program (available full-time during summer)

Background or strong interest in business, strategy, marketing, consulting, or analytics

Strong analytical and structured thinking (ability to frame ambiguous problems)

Strong presentation skills (PowerPoint / Google Slides) and clear executive communication

Comfortable working with data in Excel / Google Sheets

Nice to Have

Interest or exposure to Retail Media, AdTech, digital monetization models, FinTech, or data-driven platforms

Familiarity with CRM/app/web funnels or digital product metrics

Basic SQL or analytics tools familiarity

Language

• English: Advanced

📌 Intern - Marketing (Ciudad de México)
🏢 APLAZO, S.A. DE C.V. APL200511RL7
📍 Ciudad de México