Description
About Birdman Birdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now scaling across the US and beyond. We exist to make wellness simple, transparent, and science-backed — and we've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build. Now, we're scaling our in-house creative engine, and we need a designer who can keep up.

About the Role We're looking for a Social Media Designer to join our Social & Content Marketing team and own the creative production behind everything we publish across organic and paid channels in the US and Mexico. You'll translate brand strategy into scroll-stopping visuals — carousels, covers, thumbnails, motion pieces, video edits, and ad creative — while building the systems (templates, frameworks, design kits) that let our team move fast without losing quality. This is a hands-on, high-output role for someone who lives on TikTok and Instagram, thinks in systems, and gets excited about short-form content that actually performs.

What You'll Do Translate content strategy into high-impact social-first assets: carousels, covers, thumbnails, video assets, and static ads
Design and edit motion graphics and short-form video that drive retention, clarity, and brand recognition
Build scalable templates and visual systems that accelerate production without sacrificing craft
Adapt brand campaigns into native social formats while protecting creative intent
Partner with Social, Content, and Performance Marketing teams to ship work that hits both brand and performance KPIs
Continuously evolve our visual system based on platform trends, audience behavior,



and business needs
Ensure visual consistency across every output — regardless of volume or speed

Requirements
What We're Looking For 3–5 years of demonstrable experience in digital design, social-first content, or creative agencies (marketing-focused)
Strong portfolio of social-first work — especially TikTok, Instagram, and short-form video
Advanced command of Adobe Creative Suite (Photoshop, Illustrator, After Effects / Animate)
Advanced video editing skills (Premiere Pro, CapCut, or similar)
Solid foundation in motion graphics
Comfort working with AI design tools (Firefly, Nano Banana, or similar)
Experience in high-velocity environments with multiple simultaneous deliverables
Bachelor's degree (preferably in Design, Communication, Marketing, or related); digital marketing / social media certifications are a plus
Advanced English + native Spanish — you'll be producing content for both US and MX audiences
Nice to Have Background in wellness, fitness, lifestyle, pharma, or competitive CPG categories
Proven cases of building organic social content with strong performance
Experience producing for both organic and paid (statics, motion, video ads)
Track record building visual systems, templates, and production workflows
Direct collaboration history with Social, Performance, and Content Marketing teams
Demonstrable impact on retention, visual clarity, and engagement through design
Why Birdman Join one of the fastest-growing plant-based brands in Latin America, actively expanding into the US
Real ownership of the creative output for a brand that's actively shaping its category
Collaborative, ambitious team that values craft, speed, and ideas over hierarchy

📌 Social Marketing Designer (Chihuahua)
🏢 The Bird Man
📍 Chihuahua