Digital Marketing / Performance Marketing Manager – Paid Media & Growth | RemotePosition Type:Full-Time, RemoteWorking Hours:U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring aDigital Marketing / Performance Marketing Managerto plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue.This is a hands-on, data-driven role for someone who understands how to turn advertising budgets into business results.
You'll manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels.You'll be accountable for metrics such asCPL, CAC, ROAS, conversion rates, and revenue impact— not just clicks and impressions.What You'll OwnPaid Media & Campaign ManagementPlan, launch, manage, and optimize digital advertising campaignsManage paid media across platforms such as:Google AdsMeta AdsLinkedIn AdsOther relevant performance marketing channelsMonitor campaign budgets, pacing, and overall performanceAdjust targeting, bids, budgets, and campaign structures based on resultsEnsure campaigns remain aligned with lead generation and revenue goalsPerformance Analysis & OptimizationTrack and analyze key performance metrics, including:Cost per Lead (CPL)Customer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Conversion RateCost per Acquisition (CPA)Identify underperforming campaigns and diagnose potential causesMake data-driven decisions to improve campaign efficiencyContinuously optimize campaigns based on performance trendsAudience, Keyword & Market ResearchConduct audience and customer research to improve targetingPerform keyword research for paid search campaignsIdentify new audience segments and targeting opportunitiesMonitor competitor activity and relevant market trendsTranslate research into actionable campaign opportunitiesCreative & Landing Page CollaborationCollaborate on campaign messaging, offers, and creative directionWork with designers, copywriters,



or internal stakeholders on advertising assetsSupport landing page optimization to improve conversion ratesProvide performance insights that help improve:Ad copyCreative conceptsCalls to actionOffersLanding pagesConversion Tracking & AttributionMonitor conversion tracking across campaigns and digital channelsWork with analytics and tracking tools to understand the customer journeyEnsure campaign performance is measured accuratelyAnalyze attribution and identify which campaigns, channels, and audiences drive resultsTroubleshoot tracking inconsistencies when requiredTesting & GrowthBuild structured testing plans across:AudiencesCreativesMessagingOffersLanding pagesChannelsRun A/B tests and analyze resultsScale winning campaigns while reducing inefficient spendIdentify new opportunities to improve acquisition performanceReporting & InsightsCreate regular campaign performance reportsCommunicate results clearly to leadership and stakeholdersHighlight performance trends, risks, and opportunitiesTranslate campaign data into clear recommendations and next stepsMaintain visibility into advertising spend and business impactRequirements2+ years of digital marketing or performance marketing experienceHands-on experience managing paid advertising campaignsExperience with one or more platforms such as:Google AdsMeta AdsLinkedIn AdsSimilar paid acquisition platformsStrong understanding of digital marketing metrics, includingCPL, CAC, CPA, ROAS, CTR, and conversion ratesExperience managing advertising budgetsComfortable analyzing campaign data and making optimization decisionsStrong understanding of audience targeting and campaign testingStrong communication and reporting skillsProfessional working EnglishAbility to work effectively in a remote environmentNice to HaveExperience withGoogle Analyticsand digital tracking toolsExperience with conversion tracking and attributionExperience optimizing landing pages and conversion funnelsFamiliarity with CRM and marketing automation platformsExperience managing campaigns across multiple paid channelsB2B, SaaS, e-commerce, agency,



or lead-generation marketing experienceTools & PlatformsGoogle Ads | Meta Ads | LinkedIn Ads | Google Analytics | Conversion Tracking & Attribution Tools | CRM & Marketing Platforms | Google Sheets / ExcelWhat Makes You a Strong FitYou'll likely thrive in this role if you:Think in terms ofrevenue and acquisition efficiency, not vanity metricsAre comfortable owning campaign performanceEnjoy analyzing data and turning it into actionKnow how to balance creative experimentation with performance analysisProactively identify ways to improve CPL, CAC, ROAS, and conversion ratesTest systematically instead of relying on assumptionsCan clearly explain campaign performance to stakeholdersWhat a Typical Day Looks LikeYour day may start by reviewing campaign spend, CPL, CAC, ROAS, and conversion performance across active channels.You'll optimize campaigns, research new audiences or keywords, review creative performance, collaborate on landing pages and messaging, verify conversion tracking, and launch new tests.You'll also prepare performance reports and identify opportunities to scale successful campaigns or improve underperforming ones.In short:you turn paid media budgets into measurable leads, customers, and revenue through continuous testing and optimization.Key Metrics for SuccessCost per Lead (CPL)Customer Acquisition Cost (CAC)Cost per Acquisition (CPA)Return on Ad Spend (ROAS)Lead and customer conversion ratesAdvertising budget efficiencyQualified leads and customers generatedRevenue attributed to marketing campaignsPerformance improvement from ongoing testingInterview ProcessInitial ApplicationSpark Hire One-Way Video InterviewVideo Interview with Pavago RecruiterPerformance Marketing / Campaign InterviewClient InterviewOffer & OnboardingSpark Hire Video Interview – RequiredAs part of the application process,all candidates are required to complete a one-way video interview through Spark Hire.After completing the first step of your application, you'll receive aSpark Hire invitation by emailwith instructions to record and submit your video responses.Completion of the Spark Hire video isrequired to be considered for the next stage.
Please check your inbox as well as your spam or junk folder for the invitation.Apply NowIf you have hands-on experience withpaid advertising, campaign optimization, performance analytics, and digital growthand know how to turn marketing spend into measurable business results, we'd love to hear from you.
#PerformanceMarketing #DigitalMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #GrowthMarketing #PaidSocial #PPC #MarketingManager #RemoteJobs#LI-AG1

📌 Digital Marketing / Performance Marketing Manager (México)
🏢 Importante grupo
📍 México