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Descripción de puesto:
This role is essential to ensuring paid media campaigns are executed with precision and continuously improved through data-driven insights. By managing day-to-day campaign operations, supporting agency collaboration, and monitoring performance, the Advertising Specialist helps maintain campaign efficiency, identify opportunities for optimization, and contribute to overall demand generation success.





KEY RESPONSIBILITIES

Campaign Planning

Collaborate cross-functionally with marketing, sales, and product teams to develop paid media strategy and audience approach.

Research advertising trends and platform best practices to enhance strategic media planning.

Support creative development for paid media assets by developing creative briefs, reviewing assets, and ensuring creatives align with our brand guidelines.

Build and segment ideal customer profiles on paid media channels using platform targeting and audience lists.

Own the end-to-end tracking of new media launches from campaign development to execution.

Collaborate closely with Corporate, regional marketing and content teams to align on paid messaging roadmaps for new campaign launches.

Support ad copywriting development as needed.

Develop testing roadmaps and prioritize based on business goals and seasonality.

Campaign Execution & Managemen

📌 Paid Advertising Specialist (Ciudad de México)
🏢 Ups
📍 Ciudad de México