Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. You will strengthen revenue impact by managing the product marketing work that directly improves win rates and launch success. You will guide competitor analysis and battle cards to sharpen difference in active deals. You will work with external partners to align joint positioning and co-marketing motions. You will manage end-to-end product launches with the right narratives, enablement, and assets. You will report to the Senior Manager, Marketing.
This involves a SaaS deployment model, including product release communications, content, and reporting. These elements span the customer journey and product lifecycle, comprising emails, in-app notifications, release updates, FAQs,



web and community content, product and roadmap webinars/videos. Market Research involves collecting and compiling intelligence from multiple sources. These sources include market, competitive, industry analyst, customer (VoC), and win/loss data. This compiled intelligence informs corporate and product strategy, and target market and ideal customer profile definition. It achieves this by communicating the target market, personas, value proposition. Additionally, it involves building enablement and education tools. You include presentations, videos, talk tracks, battle cards, demos, and internal FAQs.
Integral Expansion - Orchestration of localization related activities and assets including management of translations and regional enablement
Product Content Development involves preparing and updating product marketing materials. These materials include solution and industry-based content, as w

📌 Product Marketing Specialist (Ciudad de México)
🏢 Rockwell Automation
📍 Ciudad de México