Join the team turning ad creative into pipeline revenue for local businesses.
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We film creative ads, script them strategically, run paid campaigns, and drive qualified leads into our clients' pipelines. We need a creative strategist to be the engine behind our ad creative and client fulfillment. Content Strategy & Scripting
Develop the content strategy for each client based on their business, their audience, their pain points, and their goals. Write scripts for face-to-camera videos, short-form content, and any other format we deploy. You understand that YouTube is not Instagram is not TikTok. You know what works on each platform, what format each one rewards, what posting cadence makes sense, and why posting the same video everywhere without adaptation is lazy and ineffective. Generate new messaging angles based on client business data, customer insights, competitor research, and platform trends. A brief that leaves room for interpretation is a brief that produces the wrong content. Performance Analysis
Look at ad performance data,



engagement metrics, and platform analytics to inform your next round of creative. You don't guess, you read the data and adjust. You understand creative testing methodologies and you know that only a small percentage of creatives will actually scale.
Client Content Calendars
Build and maintain content calendars for each client. Plan content weeks ahead, not day-of. Ensure every piece of content has a strategic reason for existing and maps to a business outcome the client cares about.
Market & Competitor Research
Stay current on platform algorithm changes, content trends, and what competitors in each client's space are doing. Use that intelligence to keep our clients ahead, not reacting.
We don't want boring contractor ads that sound like every other company. Think interesting hooks, storytelling, UGC-style videos, before and afters, customer mistakes, educational content, "things nobody t

📌 Creative Brand Strategist (Ciudad de México)
🏢 Goat Media
📍 Ciudad de México