RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Define channel, customer and brand portfolio priorities aligned with general and market growth ambitions.
- Build annual and quarterly commercial plans focused on winning in key cities, occasions and outlets.
- Lead strategic investment across A&P; activations, trade spend and customer programs to maximize ROI and support disciplined resource allocation.
- Develop a robust commercial calendar integrating brand, customer and consumer activations aligned with brand priorities.
- Ensure a strong customer profitability approach and P&L; discipline in partnership with Finance.
- Develop joint business plans with key On Trade customers and groups to unlock mutual growth and strengthen long-term partnerships.
- Design tailored customer strategies to win at the point of consumption, including menu, visibility, experiences, house pour strategy and share of recommendation at the bar.
- Lead outlet segmentation across top accounts,



influencers and high-energy venues to prioritize investment and scale growth opportunities.
- Translate commercial and customer strategies into best-in-class market execution across priority outlets and cities.
- Lead high-impact activations, advocacy programs and aspirational brand experiences that drive trial, visibility and premium execution.
- Track and optimize performance KPIs including sell-out, NSV, share, rate of sale, distribution, ROI, menu presence and advocacy.
- Monitor performance by customer, outlet segmentation and brand priority, proactively adjusting plans based on insights and competitive dynamics.
- Ensure strong reporting discipline and alignment with commercial scorecards to support growth management and decision-making.
- Partner closely with Sales, Marketing, Finance and other stakeholders to connect brand strategy with in-outlet execution.
- Influence key external stakeholders including customers, bartenders, mixologists, operators and partners to stren

📌 CPA Manager On trade (Tultitlán de Mariano Escobedo)
🏢 Bacardi
📍 Tultitlán de Mariano Escobedo