LOCATION: Mexico City
MISSION
Lead the development of SARELLY'scommercial formats, accessories and brand extensions, creating products that unlock additional value from the existing portfolio while expanding the SARELLY universe beyond makeup.
This role combinescommercial thinking, product development and cultural sensitivityto proactively identify new product opportunities and transform them into desirable, scalable and commercially relevant concepts.
In other words: create products and formats thatdrive business, strengthen our franchises and make people want to buy, collect or talk about SARELLY.ABOUT SARELLY
SARELLY is a fast-growing, entertainment-native beauty brand born in Mexico, building the next generation of beauty for a general audience.Founded by creator and entrepreneur Anna Sarelly, SARELLY sits at the intersection ofbeauty, entertainment, community and commerce.
We don't just launch products — we create cultural moments around them, combining product innovation, creator-led storytelling and a highly engaged community.
Since launching beauty in ****, SARELLY has rapidly expanded from DTC into social commerce, marketplaces and physical retail.
Today, the brand is present at leading beauty retailers including Sephora and Ulta in Mexico and is entering its next phase of international growth, including a major U. S. retail expansion.As we enter our next stage, we want toexpand the SARELLY universe beyond core beauty innovation— developing smarter commercial formats and culturally relevant products that strengthen our franchises, create desirability and unlock new business opportunities across channels and markets.We are looking for someone who can combinecommercial thinking, product development expertise and cultural curiosity to help us turn these opportunities into products people want to buy, collect, show and share.TEAM & COLLABORATIONS
Reports to:Head of New Product Development (NPD)
Works closely with:Global GTM, Creative, Supply Chain, Retail & WholesalePartners closely with GTM to understand market and channel opportunities, while proactively bringing new commercial formats and brand-extension ideas into the Product Development pipeline.KEY RESPONSIBILITIES1.
Commercial Product Development & Portfolio Development
Develop high-performing commercial formats including bundles, kits, discovery sets, minis, GWPs, retailer exclusives and seasonal gifting
Identify opportunities to repackage, combine or extend existing product franchises into compelling new consumer and retail propositions
Build developments around clear business objectives such as recruitment, gifting, trial, AOV, franchise amplification or retailer differentiation




Work with GTM and commercial teams to understand retailer/channel needs and translate them into scalable product solutions
Build each concept against clear target economics, balancing perceived consumer value, target retail price, COGS, margin, MOQ and operational complexity
Challenge formats and specifications to find smarter, more cost-efficient solutions without compromising desirability or brand experience2.
Cultural Products & Brand Objects
Proactively identify and develop products whose primary role is to generatedesirability, conversation and cultural relevancefor SARELLY
Translate emerging behaviors, aesthetics, cultural moments and consumer rituals into physical product opportunities
Develop accessories, bags, pouches, collectibles, charms, gifting objects, seasonal concepts and unexpected brand extensions that make the SARELLY universe tangible beyond makeup
Continuously monitor beauty, fashion, accessories, entertainment and lifestyle culture to identify emerging formats and behaviors, not simply product trends
Bring proactive concepts into the Product Development pipeline rather than only responding to incoming briefs
Evaluate opportunities through bothcultural potential and brand relevance:Will people want it?
Will they talk about it?
Is it unmistakably SARELLY?
Partner with GTM and Creative at key concept stages to ensure major brand objects combine commercial relevance, desirability and strong brand identity3.
Sourcing & Supplier Management
Manage supplier relationships, quotations, MOQs, lead times, materials and development options locally and internationally
Use sourcing as asource of innovation, proactively exploring new materials, manufacturing capabilities, formats and supplier technologies that can unlock new concepts or improve product economics
Proactively identify alternative solutions when cost, quality or timing challenges arise, working closely with Supply Chain4.
Project Management & Cross-functional Execution
Own development timelines and coordinate multiple projects and suppliers simultaneously
Anticipate risks and delays, proactively proposing solutions to keep projects on track
Maintain clear project documentation and ensure smooth handover to Supply Chain and relevant teams
Work closely with GTM, Creative,



Retail and Wholesale to ensure each development responds to its intended commercial opportunity, channel need and launch timingTYPICAL PROJECTS
Accessories & bags · Makeup pouches · Charms · GWPs · Brand merchandise · Advent Calendars · Holiday concepts · Seasonal sets · Wholesale exclusives · Retail-specific products · Special collaborations · Launch accessories
Perfect competitor example: Rhode's Lip Case — a simple, culturally relevant brand object that extends the core beauty product, creates desirability and turns it into something consumers want to show and talk about.WHAT SUCCESS LOOKS LIKE
Within ***** months:
SARELLY has built a strong and repeatablecommercial product development capability, with smarter formats, sets, gifting concepts and exclusives consistently driving incremental value across markets and channels.
Commercial formats are developed with clear business objectives and strong economics, contributing torecruitment, trial, AOV, margin, gifting and retailer differentiation.At the same time, SARELLY has created a recognizable universe ofcultural products and brand objectsthat extend its franchises beyond makeup and generate desirability, conversation and collectability.
The team has built a strong network of suppliers and development partners, enabling the brand to move quickly from opportunity to high-quality, scalable product.Most importantly, SARELLY becomes known not only for its beauty innovation, but for its ability toturn beauty franchises into desirable commercial formats and culturally relevant objects that people want to buy, collect, show and share.IDEAL PROFILE
2–4 years of experiencein product development, accessories, beauty, merchandising or related roles
Strong product sensitivity and taste, with a genuine interest in beauty, fashion, accessories and consumer brands
Strongcommercial instinct and understanding of retail economics, able to balance consumer desirability, retail price, margin, cost and scalability
Demonstrated ability toidentify product and format opportunities, not simply execute predetermined concepts
Strong awareness ofculture, consumer behavior and emerging aesthetics, with the ability to distinguish short-lived trends from opportunities that genuinely fit the brand
Entrepreneurial, proactive and resourceful, with experience in supplier sourcing and physical product development; enjoys finding unexpected solutions, materials and formats.
Strong project management and problem-solving skills, able to manage multiple developments autonomously; comfortable creatingbasic mockups / renderswhen needed
Strong communication and cross-functional collaboration skills
Fully bilingual (Spanish/English) required

📌 Commercial & Special Products Development Manager (Nezahualcóyotl)
🏢 SARELLY
📍 Nezahualcóyotl