*Check at the bottom for an additional hiring step.
*We're looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms.This is not an entry-level role.
We're specifically looking for someone who has personally managed Google Ads campaigns for legal clients and can demonstrate consistent lead generation results.The #1 requirementYou have successfully generated 50+ qualified leads per month for a law firm through Google Ads and can walk us through exactly how you did it.What you'll be responsible for- Own and optimize Google Ads campaigns for law firms- Conduct keyword research and build high-intent search campaigns- Manage bidding strategies, budgets, negative keywords, audiences, and ad copy- Improve conversion rates and reduce cost per qualified lead- Work with landing pages and recommend CRO improvements- Set up and troubleshoot conversion tracking- Monitor lead quality, not just form submissions- Report on CPL, conversion rate, qualified leads, spend,



and ROI- Continuously test and optimize campaigns to increase lead volumeYou should have- 4+ years of hands-on Google Ads experience- Direct experience running Google Ads for law firms- A track record of generating 50+ qualified legal leads per month- Experience managing meaningful monthly ad budgets- Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager- Strong understanding of landing page conversion optimizationAbility to clearly explain why a campaign is or isn't performing- Excellent analytical and problem-solving skills- Strong English communication skillsBig plusExperience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.
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📌 Google Ads Specialist (Xico)
🏢 Spotlight Marketing and Branding
📍 Xico