Join the team turning ad creative into pipeline revenue for local businesses.
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We film creative ads, script them strategically, run paid campaigns, and drive qualified leads into our clients' pipelines. We need a creative strategist to be the engine behind our ad creative and client fulfillment. Content Strategy & Scripting
Develop the content strategy for each client based on their business, their audience, their pain points, and their goals. Write scripts for face-to-camera videos, short-form content, and any other format we deploy. You understand that YouTube is not Instagram is not TikTok. You know what works on each platform, what format each one rewards, what posting cadence makes sense, and why posting the same video everywhere without adaptation is lazy and ineffective. Generate new messaging angles based on client business data, customer insights, competitor research, and platform trends. A brief that leaves room for interpretation is a brief that produces the wrong content. Performance Analysis
Look at ad performance data, engagement metrics, and platform analytics to inform your next round of creative. You don't guess, you read the data and adjust. You understand creative testing methodologies and you know that only a small percentage of creatives will actually scale.
Client Content Calendars
Build and maintain content calendars for each client. Plan content weeks ahead, not day-of. Ensure every piece of content has a strategic reason for existing and maps to a business outcome the client cares about.
Market & Competitor Research
Stay current on platform algorithm changes, content trends, and what competitors in each client's space are doing. Use that intelligence to keep our clients ahead, not reacting.

We don't want boring contractor ads that sound like every other company. Think interesting hooks, storytelling, UGC-style videos, before and afters, customer mistakes, educational content, "things nobody tells you" angles,



cost breakdowns, contractor tips, humor, curiosity-driven ideas, and problem/solution content.
You should know what makes content go viral and why people stop scrolling. You understand the psychology behind why someone watches a video to the end versus swiping past it in two seconds. You study consumer behavior, buyer behavior, and human psychology because you know that great advertising is applied psychology, not guesswork.

English C1 or higher. All scripts, briefs, and client-facing communication will be in English. 5+ years experience in this role or a similar creative strategy, copywriting, or advertising role. You know what a good ad looks like because you've written hundreds of them and watched the data come back.

Deep understanding of copywriting, advertising, and consumer psychology. You know what makes content go viral and you can explain the mechanism behind it, not just point to a trend.

Strong social media understanding. You know why certain content formats perform on certain platforms, how algorithms reward different behaviors, and how to adapt a single piece of content across multiple platforms without just copy-pasting.

You follow the people who are actually moving the needle in advertising. Hungry and wants to learn about advertising. You're a creative thinker who's passionate about marketing.

Creative testing mindset. You know how to test systematically, read results, and iterate without emotional attachment to your work.

About The Company
We're Goat Media, a paid advertising company built on one principle: revenue-driven actions. We film creative ads for local businesses ( nationwide ), script them strategically, and run paid campaigns that drive qualified leads into our clients' pipelines. We're not a social media management agency that posts content and hopes for engagement. We're a performance company that ties every ad, every script, and every dollar of spend to revenue coming back through the door.

Location: Remote
Type: Full-time
Schedule: Monday to Friday, aligned to US time zones

📌 Creative Strategist (Ciudad de México)
🏢 Goat Media
📍 Ciudad de México