About the Company

We're a women-led Facebook and Instagram advertising agency working primarily with female coaches and course creators. Our mission: to put more money in the hands of more women.

We offer a single package: done-for-you ads and funnels. We take a holistic approach to ads — we don't just write and launch campaigns, we work with clients on the whole buyer journey after the ad click.

Our clients are primarily based in the U.S., though we've worked with coaches and course creators in the UK, Australia, New Zealand, and Canada. We work across the board — B2B, B2C, business, relationship, and health coaches, among others.

We've generated over $100 million for women business owners, been featured in Forbes three times, and worked for three years with Amy Porterfield — known in the space as "the mother of online courses." We also donate to causes supporting survivors of domestic violence with financial autonomy.

OUR COMPANY VALUES guide our team and shape our culture:

- ? Radical Transparency: We never try to hide or distort the truth.
- ? Radical Responsibility: We take radical responsibility for the results we create.
- ❤️ Empathy: We meet people where they’re at.
- ? Evolution: We are committed to continual growth and operating above the status quo in our lives and in our work.
- ? Empowerment: We choose to not give our power away and believe in our own sovereignty.

We're a remote agency of 18, including Account Managers, Senior Strategists, a Copywriter, a Designer, an Operations Manager, and our CEO. We're headquartered in New York City, and our team is spread across the US, Belgium, Portugal, Germany and India.

We're a results-only environment: no micromanaging, just lots of amazing collaboration with the whole team. We move fast, but there's no such thing as an "ads emergency" here. We’re all responsible for creating the agency we work for, and we want you to bring your own special flare to this role! Our whole objective is to put more money in the hands of more women.

We have full team meetings every other Monday. We see feedback as a gift, not a criticism, and flagging when you're falling behind is rewarded, never punished. We want everyone here doing good work, winning, and staying well.

About the Role

We're looking for a remote Meta Ad Copywriter & Strategist to lead copy and messaging strategy across Meta ad campaigns and funnels for our clients.

In this role, you'll work closely with our Account Managers and Senior Strategists. You'll start with a recording of the client kickoff call, an in-depth intake form, and a strategy doc from the team — from there, the messaging direction is yours to own. This is more than writing from a brief: bring an awareness of what's happening in the coaches and courses space into your work,



not just execute what's handed to you.

This isn't a client-facing role. Most days you won't interact with clients directly, though occasionally (once or twice a year) a client may ask to weigh in with you personally.

This role is less traditional Copywriter, more Copy Strategist. AI can draft in minutes what once took hours to write by hand — but a person always directs it: inputting the angles, knowing the client, understanding the strategy and objective of the campaign, and auditing the result.

Our IDEAL CANDIDATE brings 4–6 years of experience in Meta Ad Copywriting, Ad Strategy, Media Buying, or Messaging Strategy. You're already using AI for your copy work, and excited to move beyond copy implementer to copy strategist. You're fluent in the coaches and courses bubble — you know terms like "mastermind" without needing an explanation, and Amy Porterfield isn't just a name to you.

When your workload gets tight, you say so and work with the team to sort it out, rather than drawing a hard line and stopping there.

Performance Metrics: Your performance will be measured by the quality and speed of your copy and revisions, and how well your messaging connects to campaign results.

Reporting Structure: You'll be on the Creative team, working closely with our other Copywriter, Account Managers, and Senior Strategists. This position reports directly to the Operations Manager.

You'll be doing things like:

- Copy & Messaging Strategy: leading messaging angles for each client based on campaign strategy; deciding what hooks to test and why; connecting copy to revenue outcomes; using ad performance data to iterate on messaging
- Copywriting Across the Funnel: writing creative hooks and ad headlines for Meta campaigns; writing sales page copy, landing page copy, and email sequence copy for funnels behind the ads
- AI-Powered Copy: using Claude and other AI tools to speed up day-to-day copy production; auditing AI outputs for quality, brand voice, and taste
- Collaboration & Ad-Hoc Revisions: working closely with Account Managers, Senior Strategists, and the rest of the Creative team; turning around quick client revisions fast; handling last-minute copy needs as campaigns shift
- Process & AI Innovation: updating copy SOPs and templates; creating repeatable AI skills, agents, and workflows
- Continuous Learning: blocking off an hour each week to scroll ads,



observe trends, and stay immersed in what's happening in the coaches and courses industry

Skills & Qualifications

- 4–6 years of experience in roles like Meta Ad Copywriter, Ad Copywriter, or Ad Strategist. Media Buyers or Messaging Strategists who love the messaging side of their work are a great fit too — but direct experience in the coaches and courses industry is required.
- Proven track record writing Meta ad creative hooks and ad copy that drove measurable results (ROAS, cost per lead, conversions)
- Ability to think strategically about messaging — not just write copy, but own angles and connect creative to outcomes
- Strong portfolio showcasing Meta ad copywriting, particularly creative hooks
- Excellent written English, with the fluency and polish needed to write for a North American audience
- Strong interest in using AI tools to draft and refine copy at speed
- Proactive and reliable — flags issues and bottlenecks early, and helps the team hit client deadlines
- Able to receive feedback gracefully and see it as an opportunity to grow
- Always looking for ways to improve process

Bonus if you also have:
- Experience with funnel copy: sales page copy, landing page copy, email sequence copy for funnels behind ad campaigns
- Agency experience
- Deeper AI skills — building agents, training custom GPTs, or innovating on AI-powered workflows
- Familiarity with our tools: Claude, Asana, Slack, Google Workspace, Meta Ads Manager

Position Details

Working Hours: 4 hours overlap required between 10AM–6PM ET (Eastern Time), with a 2-hour Slack response time during those hours. Remaining daily hours async. Adjusts with Daylight Saving Time.

Employment Type: Full-time (40 hours/week), Exclusivity Preferred

Education: No formal education required; relevant work experience and demonstrated excellence in Meta ad copywriting are what matter here.

Level: Upper-Intermediate (4–5 years of relevant work experience), Senior (6 years)

Compensation: ~USD 2,238–2,650 (38K–45K MXN) per month , based on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.

Benefits of working with us:

- ? Work directly with a forward-thinking, women-led agency putting more money in the hands of women
- ? Join an 18-person, female-majority team spread across the U.S., Europe, and Asia
- ? Remote-first, with adaptable hours that open up over time as trust builds
- ? See a course you want to take? We'll buy it for you
- ? 21 days PTO — because rest is part of doing good work, not a break from it
- ? Feedback here is a gift, not a threat
- ❤️ Psychological safety is a priority, not an afterthought

📌 Meta Ad Copywriter & Strategist ✍️?? (American Ads Agency| Meta Ad Copywriter, Ad Strategist, Instagram Ads | Coaches, Live Launches, Webinar Funnels | Claude, Meta Ads Manager | Remote) (México)
🏢 Goodwork
📍 México