About Brother Brother is a global organization with more than 115 years of history, recognized for delivering innovative solutions for the home, office, and industrial markets. With more than 30 years of presence in Mexico, Brother Mexico operates under our global promise, “At your side,” with a commitment to simplifying and enriching the lives of our customers, employees, and communities.

Brother

Mexico is seeking a Senior Director, Sales & Marketing to lead the commercial strategy and accelerate sustainable, profitable growth across our Consumer and Commercial businesses. This executive role will have overall leadership responsibility for Sales and Marketing across the Printing & Solutions (P&S;), Labeling & Mobile (L&M;), Personal & Home (P&H;), and Industrial Printing (IP) portfolios, representing a business of MXN 2.5B+ in annual revenue.

The Senior

Director will set the commercial direction for Mexico, strengthen our go-to-market strategy, expand market share, and build a high-performing Sales &

• Marketing organization. As a key business leader, this position will also work closely with senior stakeholders across Finance, Supply Chain, Customer Service, HR, and other functions, as well as Brother's regional and global headquarters, to shape priorities and position the Mexico business for its next stage of growth. Commercial &

• Business Strategy Own and lead the Sales &

• Marketing strategy for Mexico, with accountability for revenue growth, profitability, market share, and commercial performance. Translate corporate priorities into clear annual and multi-year commercial strategies and execution plans. Establish and deliver against annual and quarterly sales objectives across business segments and channels. Drive disciplined management of pricing, commercial conditions, partner programs, incentives, and promotional investments. Use business intelligence, customer insights, and competitive data to anticipate risks and unlock growth opportunities. Sales &

• Marketing Leadership Lead an integrated Sales &

• Marketing organization, creating strong alignment between commercial strategy, product strategy, channels,



and market execution. Oversee key marketing priorities including product launches, digital marketing, brand strategy, customer engagement, public relations, social media, and channel activation. Ensure marketing investments, promotional funds, and rebates deliver measurable business impact and ROI. Strengthen collaboration between Sales and Marketing to create an integrated, customer-centric commercial organization.

Represent Brother

Mexico at strategic customer meetings, industry events, trade shows, and executive forums. Build, lead, and develop a high-performing Sales &

• Marketing leadership team. Establish clear accountability, performance expectations, and decision-making disciplines across the organization. Coach and develop leaders while strengthening succession planning and organizational capabilities. Foster a culture of collaboration, ownership, agility, and performance. Lead by example through Brother's cultural drivers of Accountability, Authenticity, Boldness, and Excellence. Provide strategic perspective and recommendations to senior leadership on business opportunities, organizational priorities, and market dynamics. Financial &

• Operational Performance Lead commercial planning, budgeting, forecasting, and performance management for the business. Monitor revenue, profitability, market share, pipeline, forecast accuracy, and other critical commercial KPIs. Partner closely with Finance and Supply Chain to align commercial plans, product forecasts, inventory, and business priorities. Regularly assess actual performance against targets and adjust strategies, resources, territories, or commercial programs as required. Deliver executive-level business reviews and recommendations to regional and global leadership . Global &





• Cross-Functional Partnership Serve as a senior commercial partner to Brother International Corporation (BIC) in the U.Collaborate with Brother subsidiaries and integral business units on strategic initiatives, portfolio priorities, and market opportunities . We are looking for an accomplished commercial leader with the strategic perspective, business acumen, and leadership capability to drive a complex, multi-category business . Bachelor's degree in Business, Marketing, or a related field; 15+ years of progressive Sales and/or Marketing experience, including significant senior leadership responsibility. ~ Strong track record developing and executing commercial and business strategies in Mexico. ~ Experience within consumer technology, consumer goods, office technology, electronics, or related industries strongly preferred. ~ Demonstrated experience leading and developing senior Sales and Marketing teams. ~ Proven accountability for a significant revenue target and commercial results. ~ Strong experience operating in a multinational environment and influencing regional and global stakeholders. ~ Business-level fluency in English and Spanish. Strong commercial judgment and strategic business acumen. Deep understanding of sales management, forecasting, pricing, channels, account strategy, and resource allocation. Strong understanding of Product Marketing and the ability to lead an integrated Sales &

• Marketing agenda. Ability to engage as a credible executive partner with customers, business leaders, and global stakeholders. At Brother, we believe strong business performance and a positive employee experience go hand in hand. Hybrid work model. Medical and life insurance. Learning and professional development resources. On-site parking at our Santa Fe office. Our cultural drivers — Accountability, Authenticity, Boldness, and Excellence — shape how we lead, collaborate, make decisions, and deliver results.

Brother

Mexico's corporate office is located in Santa Fe, Mexico City. Ready to lead the next chapter of Brother Mexico's commercial growth?

📌 Senior Director, Sales & Marketing (Ciudad de México)
🏢 Brother México
📍 Ciudad de México