About the Role

We are looking for a high-energy, technically strong SEO professional to join the marketing team of a Top 50 U.S. company in its home services category.

This is not a basic SEO execution role. We are looking for someone who understands traditional search optimization but is also actively adapting to the rapidly changing world of AI search, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms.

You will work across SEO strategy, technical SEO, content, WordPress, analytics, local search, social content, on-page optimization, off-page authority building, and AI-assisted marketing Workflows.

The adecuado candidate is a self-motivated self-starter who does not need constant direction, but is also an excellent communicator who works well with a fast-moving team.

We want someone who sees a problem, investigates it, develops a solution, communicates the plan, and gets it done.

Key Responsibilities

SEO Strategy & Execution

- Develop and execute comprehensive SEO strategies for a major home services brand.
- Perform keyword research, competitive analysis, SERP analysis, and opportunity identification.
- Optimize service pages, location pages, landing pages, blogs, and other website content.
- Improve organic visibility for competitive local and regional home services searches.
- Monitor rankings, traffic, leads, conversions, and overall organic performance.
- Identify ranking declines, technical problems, algorithm impacts, and new growth opportunities.
- Build scalable SEO strategies across multiple service areas and geographic markets.

GEO & AEO

- Develop strategies to increase brand visibility within ChatGPT, Google AI Overviews,

Gemini, Perplexity, Copilot, and other AI search platforms.

- Implement Generative Engine Optimization and Answer Engine Optimization strategies.
- Structure website content so AI platforms can easily understand, cite, summarize, and recommend the company.
- Improve entity authority, topical authority, structured information, and brand signals across the web.
- Research how competitors are appearing in AI-generated answers and identify opportunities to outperform them.
- Stay current with changes in AI search and rapidly test new optimization strategies.

Technical SEO

- Conduct technical SEO audits and prioritize fixes based on business impact.

Work comfortably with

o WordPress o HTML o CSS o Schema markup o Internal linking o Canonicals o Redirects o Indexation o XML sitemaps o Robots.txt o Site architecture o Page speed o Core Web Vitals

- Diagnose crawling and indexing issues.
- Work with developers to communicate and implement technical recommendations.
- Understand enough web technology to investigate issues independently instead of relying entirely on developers.

WordPress & Website Optimization

- Work directly inside WordPress to update and optimize website content.
- Create and improve pages, headings, metadata, internal links, images, schema, CTAs, and page structure.
- Understand modern WordPress environments, plugins, themes, and page builders.
- Help maintain SEO quality across large numbers of service and location pages.

Content Strategy





- Develop content strategies around customer search behavior, topical authority, and lead generation.
- Use AI tools to accelerate research, content briefs, outlines, optimization, competitive analysis, and production.
- Review AI-generated content critically rather than simply publishing AI output.
- Edit content for accuracy, originality, brand voice, search intent, readability, and conversion.
- Identify content gaps and create recommendations for new service pages, location pages, FAQs, articles, guides, and supporting content.

Local SEO

- Understand local SEO for multi-location and service-area businesses.
- Optimize Google Business Profiles and supporting local signals.
- Analyze local rankings and Maps visibility.
- Understand citations, reviews, proximity, relevance, prominence, and local authority.
- Help create scalable strategies for expanding visibility across multiple cities and markets.

Off-Page SEO & Authority

- Identify opportunities for backlinks, citations, PR mentions, partnerships, directories, industry publications, and digital authority.
- Evaluate backlink quality and competitive link profiles.
- Support digital PR and brand authority initiatives.
- Help strengthen the company’s overall entity and authority footprint across the web.

Social & Content Distribution

- Work with the content and social teams to identify opportunities where social content can support search visibility, brand authority, and AI discovery.
- Help repurpose website content into social and other digital formats.
- Understand how YouTube, social platforms, video, PR, and third-party mentions contribute to modern search visibility.

Analytics & Reporting

We are looking for an analytics ninja who enjoys digging into data.

You should be comfortable using tools such as:

- Google Analytics 4
- Google Search Console
- Google Business Profile
- SEMrush
- Ahrefs
- Screaming Frog
- Looker Studio
- Keyword tracking platforms
- Call tracking and lead attribution tools
- AI research and analysis tools

You will be expected to go beyond reporting numbers.

We want someone who can explain:

What happened?

Why did it happen?

What should we do next?

You should be able to connect SEO activity to calls, leads, appointments, revenue, and business growth, not simply rankings and traffic.

AI & Automation

AI will be a major part of this position.

You should already be comfortable working with tools such as:

- ChatGPT
- Claude
- Gemini
- Perplexity
- AI content tools
- AI research tools
- SEO automation tools

Experience with workflow automation platforms such as n8n, Zapier, Make, APIs, or similar systems is a major plus.

We are looking for someone who uses AI to become more productive, analytical, and creative — not someone who relies on AI to do their thinking for them.

Required Experience

- Minimum 5 years of professional SEO experience.
- Demonstrated success improving organic search performance.




- Strong understanding of technical SEO.
- Strong WordPress experience.
- Strong on-page SEO experience.
- Experience with off-page SEO and link acquisition.
- Strong keyword research and competitive research skills.
- Experience with analytics and reporting.
- Experience developing or managing SEO content.
- Understanding of local SEO.
- Strong written and spoken English.
- Comfortable working with AI tools.
- Comfortable learning new technologies quickly.

Home Services Experience Strongly Preferred

Experience working with industries such as:

- Roofing
- HVAC
- Plumbing
- Electrical
- Restoration
- Landscaping
- Tree services
- Pest control
- Remodeling
- Solar
- Garage doors
- Windows and doors
- Other local home service businesses is highly desirable

You should understand that home services SEO is ultimately about generating qualified phone calls, appointments, estimates, and revenue in specific geographic markets.

Who We’re Looking For

We want someone who is:

- Self-motivated
- A self-starter
- Highly organized
- Data driven
- Analytical
- Technically capable
- Curious
- Resourceful
- Fast moving
- High energy
- Detail oriented
- Accountable
- Comfortable taking ownership
- A strong communicator
- A collaborative team player

You should be comfortable being given an objective rather than a detailed checklist.

For example

“Organic leads in this market are down. Figure out why and recommend what we should do.”

You should know how to investigate the problem, analyze the data, develop hypotheses, recommend solutions, and help implement them.

Communication & Availability

This is a full-time, dedicated position, not a freelance or part-time side project.

The person selected must be available during normal U.S. Central Time business hours and able to participate in:

- Team meetings
- Google Meet / video calls
- Strategy discussions
- Slack communication
- Client or internal calls when needed
- Screen sharing and collaborative problem solving

Strong communication is essential.

We do not want someone who disappears for hours and delivers work without context. We want someone who communicates progress, raises problems early, asks intelligent questions, and collaborates with the team.

Exclusive Full-Time Commitment

This position requires your full-time professional commitment during agreed working hours.

It is not designed for someone simultaneously managing a large portfolio of freelance clients, multiple full-time jobs, or another agency during the workday.

We are looking for someone who wants to become an important long-term member of the team and help build one of the strongest digital marketing operations in the home services Industry.

What Makes Someone Successful in This Role

You will succeed here if you naturally think:

“How can we improve this?”

rather than:

“What task am I supposed to do next?”

We value people who find opportunities without being asked, investigate problems deeply, experiment intelligently, measure results, communicate clearly, and take ownership of outcomes.

SEO is changing quickly.

We are looking for someone who understands traditional SEO deeply but is excited about where search is going next — and wants to help us stay ahead of it.

📌 Senior SEO, GEO, & AEO Specialist - Home Services (México)
🏢 Remote Jobs
📍 México