Diageo Mexico City is seeking a senior expert in cultural insights to lead cultural trends research and translate signals into brand strategy and consumer engagement. You will partner with Marketing and cross-functional teams to shape premium spirits narratives and campaigns aligned with evolving consumer culture.
The role emphasizes cross-functional leadership, external research management, and delivering culturally relevant market intelligence to drive sustainable growth in a key growth market.
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📌 Cultural Insights & Brand Strategy Lead (Ciudad de México)
🏢 Diageo
📍 Ciudad de México
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