Location: Guadalajara, Jalisco, Mexico - HybridEmployment: Full-timeEnglish Level: Professional/Advanced English requiredValid U.S. visa and availability to travel to the United States when required.
About The Role
MezTal is looking for a creative, organized, and results-driven Growth Marketing Manager to join our team and work directly with one of our U.S.-based clients in the Senior Living technology industry.
In this role, you will own and execute day-to-day marketing initiatives focused on brand awareness, demand generation, and pipeline growth across the North American market.
You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results.
Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market, professional English communication skills are required.
Responsibilities
Demand Generation & Campaigns
Design and execute integrated demand generation and go-to-market campaigns
Develop Account-Based Marketing (ABM) initiatives for priority accounts
Manage marketing automation and CRM campaign processes
Maintain campaign and lead data quality within the CRM
Partner with Sales to define and maintain an effective lead-handoff process
Track campaign performance and contribution to pipeline
Events & Conferences
Coordinate the end-to-end execution of webinars, trade shows, conferences, and industry events
Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials
Coordinate virtual and on-site logistics and work with external vendors when necessary
Support post-event attendee follow-up and lead generation activities
Occasional travel to U.S. industry conferences or client locations may be required
Content Strategy & Management
Develop and execute a content strategy focused on brand awareness and lead generation
Write, edit, and publish engaging SEO- and AEO-friendly content for the U.S. market
Repurpose content across social media, newsletters, campaigns, and other marketing channels
Develop customer-focused content such as case studies, video testimonials, and success stories in partnership with Customer Success
Graphic Design & Content Creation
Create visually engaging graphics, presentations,



and digital assets for campaigns, events, and social media
Develop and edit visual content including images, infographics, and short-form videos
Maintain brand consistency across marketing channels and materials
Social Media Management
Develop and manage a strategic social media content calendar, with a strong focus on LinkedIn and potential support for Instagram and Facebook
Write engaging, platform-specific content in English
Support community engagement through comments and messages
Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness
Requirements
What We're Looking For
3-5 years of hands‐on marketing experience, ideally across growth marketing, demand generation, digital marketing, content, social media, and events
Experience working with or creating marketing initiatives for the U.S. or North American market is strongly preferred
Professional/Advanced English, both written and spoken, with the ability to communicate directly with U.S.-based stakeholders and create high-quality content in English
Experience with CRM platforms, marketing automation tools, Content Management Systems (CMS), and social media management tools
Demonstrated experience generating or influencing marketing pipeline, with the ability to discuss measurable results from previous campaigns
Strong understanding of demand generation and lead-generation strategies
Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
Experience using AI tools and platforms for marketingStrong written and verbal communication skills
Portfolio or examples of previous marketing, content, campaign, or design work
Self-starter mentality with a strong sense of ownership and accountability
Experience in Senior Living, healthcare, SaaS, or technology is a plus
What Success Looks Like
Partner with senior Growth leadership to strengthen marketing attribution and track metrics such as CAC and funnel performance




Take accountability for North American marketing-sourced and marketing-influenced pipeline targets
Establish consistent monthly marketing performance reporting
Build and execute a strong content strategy focused on brand awareness and lead generation
Increase engagement across core digital and social channels
Successfully support industry events and develop repeatable conference marketing playbooks
Help strengthen the client's presence within the North American Senior Living industry
Work Model
This is a full-time hybrid position based in Guadalajara, Jalisco, working from MezTal's offices and remotely according to the established hybrid schedule.
You will collaborate regularly with team members, stakeholders, and customers in the United States, so availability to work within schedules aligned with U.S. business hours is important.
Occasional travel to larger industry conferences or client locations may be required.
Why Join MezTal?
At MezTal, you will have the opportunity to work directly with an innovative U.S.-based organization serving the Senior Living industry while being part of our team in Guadalajara.
You will work in a collaborative environment where ownership, curiosity, creativity, and execution matter, with the opportunity to directly influence marketing strategy, brand growth, and business results in the North American market.
Benefits
Christmas Bonus: 30 days, to be paid in December
Major Medical Expense Insurance: Coverage up to $25,000,****** MXN
Dental and Visual Insurance: Always smile and see with confidence!
Life Insurance: (Death and MXN Disability)
Vacation Days: 12 vacation days in accordance with Federal Labor Law
Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico
Cell Phone & Transportation Allowance: Employees receive a monthly total gross allowance of MXN $1,836, paid through payroll under the combined transportation and cell phone concepts
Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work
Multicultural Exposure: Work with operations within Mexico and the United States
MezTal Internal Events: Strike a healthy balance between your professional and personal goals
Exclusive Discounts: Benefits with different companies for being part of MezTal
Academic Agreements: Access to national universities and language schools
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📌 Growth Marketing Manager (Visa Needed) - Hybrid Guadalajara Mx
🏢 Meztal
📍 Guadalajara