Location: Guadalajara, Jalisco, Mexico – Hybrid Employment: Full-time English Level: Professional/Advanced English required S. visa and availability to travel to the United States when required.
MezTal is looking for a creative, organized, and results-driven Growth Marketing Specialist to join our team and work directly with one of our U.Based clients in the Senior Living technology industry.
In this role, you will own and execute day-to-day marketing initiatives focused on brand awareness, demand generation, and pipeline growth across the North American market.
You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results.
based stakeholders and create content for the North American market, professional English communication skills are required.
Develop Account-Based Marketing (ABM) initiatives for priority accounts.
Manage marketing automation and CRM campaign processes.
Maintain campaign and lead data quality within the CRM.
Track campaign performance and contribution to pipeline.
Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
Coordinate virtual and on-site logistics and work with external vendors when necessary.
Content Strategy & Management Develop and execute a content strategy focused on brand awareness and lead generation.
Write, edit, and publish engaging SEO- and AEO-friendly content for the U.Repurpose content across social media, newsletters, campaigns, and other marketing channels.
Develop customer-focused content such as case studies, video testimonials, and success stories in partnership with Customer Success.




Graphic Design & Content Creation Create visually engaging graphics, presentations, and digital assets for campaigns, events, and social media.
Develop and edit visual content including images, infographics, and short-form videos.
Maintain brand consistency across marketing channels and materials.
Social Media Management Develop and manage a strategic social media content calendar, with a strong focus on LinkedIn and potential support for Instagram and Facebook.
Write engaging, platform-specific content in English.
Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.
3–5 years of hands-on marketing experience, ideally across growth marketing, demand generation, digital marketing, content, social media, and events.
~ Experience working with or creating marketing initiatives for the U.Professional/Advanced English, both written and spoken, with the ability to communicate directly with U.Based stakeholders and create high-quality content in English.
~ Experience with CRM platforms, marketing automation tools, Content Management Systems (CMS), and social media management tools.
~ Demonstrated experience generating or influencing marketing pipeline, with the ability to discuss measurable results from previous campaigns.
~ Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.




~ Experience using AI tools and platforms for marketing.
~ Portfolio or examples of previous marketing, content, campaign, or design work.
~ S. visa and availability to travel to the United States ~ Availability to work in a hybrid manner at our offices in Guadalajara, Mexico at Midtown Jalisco.
~ Experience in Senior Living, healthcare, SaaS, or technology is a plus.
Partner with senior Growth leadership to strengthen marketing attribution and track metrics such as CAC and funnel performance.
Take accountability for North American marketing-sourced and marketing-influenced pipeline targets.
Establish consistent monthly marketing performance reporting.
Build and execute a strong content strategy focused on brand awareness and lead generation.
Increase engagement across core digital and social channels.
Successfully support industry events and develop repeatable conference marketing playbooks.
Help strengthen the client's presence within the North American Senior Living industry.
This is a full-time hybrid position based in Guadalajara, Jalisco, working from MezTal's offices and remotely according to the established hybrid schedule.
based organization serving the Senior Living industry while being part of our team in Guadalajara.
You will work in a collaborative environment where ownership, curiosity, creativity, and execution matter, with the opportunity to directly influence marketing strategy, brand growth, and business results in the North American market.
Major Medical Expense Insurance : Dental and Visual Insurance : Floating Holidays : 3 floating holidays in addition to the 7 official holidays in Mexico.
Hybrid Scheme : Enjoy the best of both worlds, remote and in-office work.

📌 Growth Marketing Specialist (Visa Needed) - Hybrid Guadalajara Mx
🏢 Meztal
📍 Guadalajara