Location: Guadalajara, Jalisco, Mexico - HybridEmployment: Full-timeEnglish Level: Professional/Advanced English requiredValid U.S. visa and availability to travel to the United States when required.About The RoleMezTal is looking for a creative, organized, and results-driven Growth Marketing Manager to join our team and work directly with one of our U.S.-based clients in the Senior Living technology industry.In this role, you will own and execute day-to-day marketing initiatives focused on brand awareness, demand generation, and pipeline growth across the North American market.You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results.Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market, professional English communication skills are required.ResponsibilitiesDemand Generation & CampaignsDesign and execute integrated demand generation and go-to-market campaignsDevelop Account-Based Marketing (ABM) initiatives for priority accountsManage marketing automation and CRM campaign processesMaintain campaign and lead data quality within the CRMPartner with Sales to define and maintain an effective lead-handoff processTrack campaign performance and contribution to pipelineEvents & ConferencesCoordinate the end-to-end execution of webinars, trade shows, conferences, and industry eventsManage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materialsCoordinate virtual and on-site logistics and work with external vendors when necessarySupport post-event attendee follow-up and lead generation activitiesOccasional travel to U.S. industry conferences or client locations may be requiredContent Strategy & ManagementDevelop and execute a content strategy focused on brand awareness and lead generationWrite, edit, and publish engaging SEO- and AEO-friendly content for the U.S. marketRepurpose content across social media, newsletters, campaigns, and other marketing channelsDevelop customer-focused content such as case studies, video testimonials, and success stories in partnership with Customer SuccessGraphic Design & Content CreationCreate visually engaging graphics, presentations,



and digital assets for campaigns, events, and social mediaDevelop and edit visual content including images, infographics, and short-form videosMaintain brand consistency across marketing channels and materialsSocial Media ManagementDevelop and manage a strategic social media content calendar, with a strong focus on LinkedIn and potential support for Instagram and FacebookWrite engaging, platform-specific content in EnglishSupport community engagement through comments and messagesMonitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awarenessRequirementsWhat We're Looking For3-5 years of hands‐on marketing experience, ideally across growth marketing, demand generation, digital marketing, content, social media, and eventsExperience working with or creating marketing initiatives for the U.S. or North American market is strongly preferredProfessional/Advanced English, both written and spoken, with the ability to communicate directly with U.S.-based stakeholders and create high-quality content in EnglishExperience with CRM platforms, marketing automation tools, Content Management Systems (CMS), and social media management toolsDemonstrated experience generating or influencing marketing pipeline, with the ability to discuss measurable results from previous campaignsStrong understanding of demand generation and lead-generation strategiesExcellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneouslyExperience using AI tools and platforms for marketingStrong written and verbal communication skillsPortfolio or examples of previous marketing, content, campaign, or design workSelf-starter mentality with a strong sense of ownership and accountabilityExperience in Senior Living, healthcare, SaaS,



or technology is a plusWhat Success Looks LikePartner with senior Growth leadership to strengthen marketing attribution and track metrics such as CAC and funnel performanceTake accountability for North American marketing-sourced and marketing-influenced pipeline targetsEstablish consistent monthly marketing performance reportingBuild and execute a strong content strategy focused on brand awareness and lead generationIncrease engagement across core digital and social channelsSuccessfully support industry events and develop repeatable conference marketing playbooksHelp strengthen the client's presence within the North American Senior Living industryWork ModelThis is a full-time hybrid position based in Guadalajara, Jalisco, working from MezTal's offices and remotely according to the established hybrid schedule.You will collaborate regularly with team members, stakeholders, and customers in the United States, so availability to work within schedules aligned with U.S. business hours is important.Occasional travel to larger industry conferences or client locations may be required.Why Join MezTal?
At MezTal, you will have the opportunity to work directly with an innovative U.S.-based organization serving the Senior Living industry while being part of our team in Guadalajara.You will work in a collaborative environment where ownership, curiosity, creativity, and execution matter, with the opportunity to directly influence marketing strategy, brand growth, and business results in the North American market.BenefitsChristmas Bonus: 30 days, to be paid in DecemberMajor Medical Expense Insurance: Coverage up to $25,000,****** MXNDental and Visual Insurance: Always smile and see with confidence!
Life Insurance: (Death and MXN Disability)Vacation Days: 12 vacation days in accordance with Federal Labor LawFloating Holidays: 3 floating holidays in addition to the 7 official holidays in MexicoCell Phone & Transportation Allowance: Employees receive a monthly total gross allowance of MXN $1,836, paid through payroll under the combined transportation and cell phone conceptsHybrid Scheme: Enjoy the best of both worlds, remote and in-office workMulticultural Exposure: Work with operations within Mexico and the United StatesMezTal Internal Events: Strike a healthy balance between your professional and personal goalsExclusive Discounts: Benefits with different companies for being part of MezTalAcademic Agreements: Access to national universities and language schools#J-*****-Ljbffr

📌 Growth Marketing Manager (Visa Needed) - Hybrid Guadalajara Mx (Jalisco)
🏢 Meztal
📍 Jalisco