Lead the development of SARELLY's commercial formats, accessories and brand extensions , creating products that unlock additional value from the existing portfolio while expanding the SARELLY universe beyond makeup.
This role combines commercial thinking, product development and cultural sensitivity to proactively identify new product opportunities and transform them into desirable, scalable and commercially relevant concepts.
SARELLY is a fast-growing, entertainment-native beauty brand born in Mexico, building the next generation of beauty for a global audience.

We don't just launch products — we create cultural moments around them, combining product innovation, creator-led storytelling and a highly engaged community.
Since launching beauty in 2023, SARELLY has rapidly expanded from DTC into social commerce, marketplaces and physical retail. Today, the brand is present at leading beauty retailers including Sephora and Ulta in Mexico and is entering its next phase of international growth, including a major U.S. retail expansion.

As we enter our next stage,



we want to expand the SARELLY universe beyond core beauty innovation — developing smarter commercial formats and culturally relevant products that strengthen our franchises, create desirability and unlock new business opportunities across channels and markets.

We are looking for someone who can combine commercial thinking, product development expertise and cultural curiosity to help us turn these opportunities into products people want to buy, collect, show and share.

Reports to: Head of New Product Development (NPD)
General GTM, Creative, Supply Chain, Retail & Wholesale

Partners closely with GTM to understand market and channel opportunities, while proactively bringing new commercial formats and brand-extension ideas into the Product Development pipeline.

Commercial Product Development & Portfolio Development
Develop high-performing commercial formats including bundles, kits, discovery sets, minis, GWPs, re

📌 COMMERCIAL & SPECIAL PRODUCTS DEVELOPMENT MANAGER (Ciudad de México)
🏢 SARELLY
📍 Ciudad de México