The Role:
Manage, execute, and optimize Salesforce Marketing Cloud email and mobile development for the organization's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Responsibilities:
- Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and related programming languages.
- Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
- Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases, including troubleshooting and data validation.
- Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
- Promote and share industry best practices related to development, strategy, testing, and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
- Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with deliverability and rendering partners to m
📌 SFMC Email Tech Development Manager (México)
🏢 Nir-yu
📍 México