You will support initiatives to increase brand awareness and market share of the paints and coatings category in the self-service (supermarkets) channel, through actions in point of sale ́, digital and social Networks of your own and market chains.You will report to the Brand Sr Manager for Supermarkets.
#LI-Hybrid**Key Responsibilities**- Support in the brand strategy that allows a better positioning by coordinating communication campaigns and follow-up of implementation of commercial activities that generate rotation at the point of sale.
- Participate in the brand's MKT plan to ensure an excellent execution- Analyze data of the brands, the market, the competitor and the consumer to propose new strategies- Ensure correct brand use for physical and digital materials- Coordinate all areas involved in new product development: R&D;, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).
- Support to the team in the communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.
- Analyze campaign results,



marketing strategies and brand performance in the market to detect business opportunities.
**Qualifications**- Bachelor ́s Degree- English at advanced level- 3+ years of experience in coordination of activities mentioned above- Experience in marketing, market research, products launch and database such as Power BI, Nielsen, Scantrack.
- Desirable to have knowledge of distribution channels, product performance, and marketing digital.
- Skills: Organization, project management, follow-up, teamwork, strategical thinking.This job posting may have multiple locations listed.Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.
**About us**:**PPG: WE PROTECT AND BEAUTIFY THE WORLD****The PPG Way**Every single day at PPG:**We partner with customers to create mutual value.
****We are "One PPG" to the world.
****We trust our people every day, in every way.
****We make it happen.
****We run it like we own it.
****We do better today than yesterday - everyday.
**Benefits will be discussed with you by your recruiter during the hiring process.

📌 Brand Coordinator - Supermarkets (Xico)
🏢 Ppg Industries
📍 Xico