You will increase brand awareness and increasing the market share of the paints and coatings category in the self-service (supermarkets) channel, detecting new business opportunities and capitalizing on market trends through actions in point of sale ́, digital and social Networks of your own and Self-Service Chains.You will report to the Product Head.
#LI-Hybrid**Key Responsibilities**- Product development based on a brand strategy that allows a better positioning of the brand in the self-service channel.
- Develop communication campaigns and implementation of commercial activities that generate rotation at the point of sale.
- Manage the allocated budget.
- Develop the brand's MKT plan and its correct execution promptly in the different sales channels.
- Generate the consumer-based marketing strategy.
- Analyze the brands, the market, the competitor and the consumer to develop and implement appropriate strategies to achieve the established objectives.
- Ensure correct brand use for physical and digital materials for any touchpoint.
- Coordinate all areas involved in new product development: R&D;, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).
- Manage communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.




- Analyze campaign results, marketing strategies and brand performance in the market to detect business opportunities.
- Management and administration of the brand's budget with quarterly indicators**Qualifications**- Bachelor ́s Degree or Master Degree- English at advanced level- 3+ years of experience in a senior managerial position responsible of tasks mentioned above- Experience in budget management, market research, products launch and database such as Power BI, Nielsen, Scantrack.
- Knowledge of distribution channels, product performance, and marketing digital.
- Skills: Leadership, teamwork, strategical thinking.This job posting may have multiple locations listed.Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.
**About us**:**PPG: WE PROTECT AND BEAUTIFY THE WORLD****The PPG Way**Every single day at PPG:**We partner with customers to create mutual value.
****We are "One PPG" to the world.
****We trust our people every day, in every way.
****We make it happen.
****We run it like we own it.
****We do better today than yesterday - everyday.
**Benefits will be discussed with you by your recruiter during the hiring process.

📌 Brand Senior Manager - Supermarkets (Xico)
🏢 Ppg Industries
📍 Xico