Executive Opportunity | OTC Marketing Lead | Mexico City
A leading global pharmaceutical company is seeking an accomplished OTC Marketing Lead to drive the strategic direction, portfolio development, and commercial growth of its OTC business in Mexico & LATAM .

This is a high-impact leadership opportunity for a senior marketing or commercial executive with a proven track record of building brands, accelerating business growth, leading innovation and new product launches, and developing high-performing cross-functional teams within competitive pharmaceutical environments.

Key Responsibilities
Define and execute the strategic marketing vision and growth agenda for the OTC portfolio in Mexico & LATAM.
Lead portfolio strategy, brand development, and commercial planning across key OTC categories.
Identify and capitalize on market, consumer, and customer opportunities to accelerate sustainable growth.
Drive the planning and execution of new product launches, from strategy and positioning through commercialization.
Partner closely with Sales, Medical, Regulatory, Finance, Supply Chain, and regional/global stakeholders to maximize business impact.
Lead cross-functional initiatives focused on commercial excellence, innovation, and portfolio optimization.
Leverage consumer insights, market dynamics, competitive intelligence, and performance analytics to inform strategic decisions.
Ensure all marketing, promotional, and commercial activities are conducted with a strong commitment to local regulations, industry standards, internal policies,



and compliance requirements.
Promote a culture of ethical decision-making, compliance, and responsible business practices across the organization.
Build and develop high-performing teams, fostering accountability, collaboration, innovation, and a strong growth mindset.
Contribute to financial planning and business performance, ensuring alignment between strategic priorities and commercial outcomes.

Requirements
Mandatory experience within the pharmaceutical or OTC industry.
Extensive marketing and/or commercial experience with increasing levels of responsibility.
Proven track record of building and growing successful brands and portfolios.
Demonstrated experience leading new product launches and go-to-market strategies.
Strong understanding of the Mexican OTC market.
Experience leading cross-functional teams and influencing senior stakeholders.
Strong strategic thinking, business acumen, and analytical capabilities.
Strong commitment to regulatory compliance, ethical business practices, and adherence to applicable pharmaceutical and advertising regulations.
Advanced English proficiency required.

The idóneo candidate will bring a strategic mindset, strong consumer and business orientation, commercial agility, and exceptional leadership skills , combined with the ability to navigate complexity, translate market opportunities into action, and drive sustainable growth in a dynamic OTC environment.

Confidential search | Mexico City

📌 OTC Marketing Lead (Nezahualcóyotl)
🏢 Empresa Confidencial
📍 Nezahualcóyotl