About Brother Brother is a global organization with more than 115 years of history, recognized for delivering innovative solutions for the home, office, and industrial markets.
With more than 30 years of presence in Mexico, Brother Mexico operates under our global promise, “At your side,” with a commitment to simplifying and enriching the lives of our customers, employees, and communities.
Our culture is driven by four core behaviors: Accountability, Authenticity, Boldness, and Excellence.

The Opportunity
Brother Mexico is seeking a Senior Director, Sales & Marketing to lead the commercial strategy and accelerate sustainable, profitable growth across our Consumer and Commercial businesses.
This executive role will have overall leadership responsibility for Sales and Marketing across the Printing & Solutions (P&S;), Labeling & Mobile (L&M;), Personal & Home (P&H;), and Industrial Printing (IP) portfolios, representing a business of MXN 2.5B+ in annual revenue.
The Senior Director will set the commercial direction for Mexico, strengthen our go-to-market strategy, expand market share, and build a high-performing Sales & Marketing organization.
As a key business leader, this position will also work closely with senior stakeholders across Finance, Supply Chain, Customer Service, HR, and other functions, as well as Brother's regional and global headquarters, to shape priorities and position the Mexico business for its next stage of growth.

Key Leadership Accountabilities
Commercial & Business Strategy
Own and lead the Sales & Marketing strategy for Mexico, with accountability for revenue growth, profitability, market share, and commercial performance.
Translate corporate priorities into clear annual and multi-year commercial strategies and execution plans.
Establish and deliver against annual and quarterly sales objectives across business segments and channels.
Identify and accelerate new business, channel, customer, and market opportunities.
Continuously evaluate and evolve Brother's Go-to-Market strategy, responding with agility to changes in customers, channels, competitors, and market dynamics.
Drive disciplined management of pricing, commercial conditions, partner programs, incentives, and promotional investments.
Use business intelligence, customer insights, and competitive data to anticipate risks and unlock growth opportunities.
Build strong relationships with strategic customers, partners, and key industry stakeholders.

Sales & Marketing Leadership
Lead an integrated Sales & Marketing organization, creating strong alignment between commercial strategy, product strategy, channels, and market execution.
Define portfolio, product, channel, pricing, and demand-generation strategies that support sustainable business growth.
Oversee key marketing priorities including product launches, digital marketing, brand strategy, customer engagement, public relations, social media,



and channel activation.
Ensure marketing investments, promotional funds, and rebates deliver measurable business impact and ROI.
Strengthen collaboration between Sales and Marketing to create an integrated, customer-centric commercial organization.
Represent Brother Mexico at strategic customer meetings, industry events, trade shows, and executive forums.

Organizational Leadership
Build, lead, and develop a high-performing Sales & Marketing leadership team.
Establish clear accountability, performance expectations, and decision-making disciplines across the organization.
Coach and develop leaders while strengthening succession planning and organizational capabilities.
Foster a culture of collaboration, ownership, agility, and performance.
Lead by example through Brother's cultural drivers of Accountability, Authenticity, Boldness, and Excellence.
Provide strategic perspective and recommendations to senior leadership on business opportunities, organizational priorities, and market dynamics.

Financial & Operational Performance
Lead commercial planning, budgeting, forecasting, and performance management for the business.
Monitor revenue, profitability, market share, pipeline, forecast accuracy, and other critical commercial KPIs.
Partner closely with Finance and Supply Chain to align commercial plans, product forecasts, inventory, and business priorities.
Regularly assess actual performance against targets and adjust strategies, resources, territories, or commercial programs as required.
Deliver executive-level business reviews and recommendations to regional and global leadership .

Global & Cross-Functional Partnership
Serve as a senior commercial partner to Brother International Corporation (BIC) in the U.S. and Brother Industries, Ltd. (BIL) in Japan.
Influence and align cross-functional stakeholders to secure the capabilities and resources required to execute the Mexico growth strategy.
Collaborate with Brother subsidiaries and global business units on strategic initiatives, portfolio priorities, and market opportunities .

What We're Looking For
We are looking for an accomplished commercial leader with the strategic perspective, business acumen, and leadership capability to drive a complex, multi-category business .

Experience & Qualifications
Bachelor's degree in Business, Marketing, or a related field; advanced degree is a plus.
15+ years of progressive Sales and/or Marketing experience, including significant senior leadership responsibility.




Strong track record developing and executing commercial and business strategies in Mexico.
Experience within consumer technology, consumer goods, office technology, electronics, or related industries strongly preferred.
Demonstrated experience leading and developing senior Sales and Marketing teams.
Proven accountability for a significant revenue target and commercial results.
Experience driving profitable growth, market share expansion, and organizational transformation.
Strong experience operating in a multinational environment and influencing regional and global stakeholders.
Business-level fluency in English and Spanish.

Executive Leadership Profile
The successful candidate will bring:
Strong commercial judgment and strategic business acumen.
Proven ability to translate strategy into disciplined execution and measurable results.
Deep understanding of sales management, forecasting, pricing, channels, account strategy, and resource allocation.
Strong understanding of Product Marketing and the ability to lead an integrated Sales & Marketing agenda.
Ability to engage as a credible executive partner with customers, business leaders, and integral stakeholders.
Exceptional negotiation, communication, and executive presentation skills.
Strong analytical capability and financial orientation.
Ability to lead through complexity and organizational change.
A track record of developing high-performing teams and future leaders.
Resilience, agility, and the ability to identify creative paths to sustainable business growth.

Why Brother?
At Brother, we believe strong business performance and a positive employee experience go hand in hand.

Our benefits and ways of working include:
Hybrid work model.
Medical and life insurance.
Savings and financial benefit programs.
Family-focused benefits and leave programs.
Learning and professional development resources.
Additional paid days off throughout the year.
On-site parking at our Santa Fe office.

Our Culture
Our mission is to deliver on our “At your side” promise by simplifying and enriching the lives of our customers, employees, and communities.
Our cultural drivers — Accountability, Authenticity, Boldness, and Excellence — shape how we lead, collaborate, make decisions, and deliver results.
Brother Mexico's corporate office is located in Santa Fe, Mexico City.

Equal Employment Opportunity
Brother is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where all employees are respected and valued.
We welcome applicants from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, or any other status protected by applicable law.
Ready to lead the next chapter of Brother Mexico's commercial growth? We want to hear from you.

📌 Senior Director, Sales & Marketing (Nezahualcóyotl)
🏢 Brother México
📍 Nezahualcóyotl