Executive Opportunity | OTC Marketing Lead | Mexico City

A leading global pharmaceutical company is seeking an accomplished OTC Marketing Lead to drive the strategic direction, portfolio development, and commercial growth of its OTC business in Mexico & LATAM.

This is a high-impact leadership opportunity for a senior marketing or commercial executive with a proven track record of building brands, accelerating business growth, leading innovation and new product launches, and developing high-performing cross-functional teams within competitive pharmaceutical environments.

Key Responsibilities

- Define and execute the strategic marketing vision and growth agenda for the OTC portfolio in Mexico & LATAM.
- Lead portfolio strategy, brand development, and commercial planning across key OTC categories.
- Identify and capitalize on market, consumer, and customer opportunities to accelerate sustainable growth.
- Drive the planning and execution of new product launches, from strategy and positioning through commercialization.
- Partner closely with Sales, Medical, Regulatory, Finance, Supply Chain, and regional/general stakeholders to maximize business impact.
- Lead cross-functional initiatives focused on commercial excellence, innovation, and portfolio optimization.
- Leverage consumer insights, market dynamics, competitive intelligence, and performance analytics to inform strategic decisions.
- Ensure all marketing, promotional, and commercial activities are conducted with a strong commitment to local regulations, industry standards,



internal policies, and compliance requirements.
- Promote a culture of ethical decision-making, compliance, and responsible business practices across the organization.
- Build and develop high-performing teams, fostering accountability, collaboration, innovation, and a strong growth mindset.
- Contribute to financial planning and business performance, ensuring alignment between strategic priorities and commercial outcomes.

Requirements

- Mandatory experience within the pharmaceutical or OTC industry.
- Extensive marketing and/or commercial experience with increasing levels of responsibility.
- Proven track record of building and growing successful brands and portfolios.
- Demonstrated experience leading new product launches and go-to-market strategies.
- Strong understanding of the Mexican OTC market.
- Experience leading cross-functional teams and influencing senior stakeholders.
- Strong strategic thinking, business acumen, and analytical capabilities.
- Strong commitment to regulatory compliance, ethical business practices, and adherence to applicable pharmaceutical and advertising regulations.
- Advanced English proficiency required.

The ideal candidate will bring a strategic mindset, strong consumer and business orientation, commercial agility, and exceptional leadership skills, combined with the ability to navigate complexity, translate market opportunities into action, and drive sustainable growth in a dynamic OTC environment.

Confidential search | Mexico City

📌 OTC Marketing Lead (México)
🏢 Empresa Confidencial
📍 México