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We’re looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms.

This is not an entry-level role. We’re specifically looking for someone who has personally managed Google Ads campaigns for legal clients and can demonstrate consistent lead generation results.

The #1 requirement

You have successfully generated 50+ qualified leads per month for a law firm through Google Ads and can walk us through exactly how you did it.

What you’ll be responsible for

- Own and optimize Google Ads campaigns for law firms
- Conduct keyword research and build high-intent search campaigns
- Manage bidding strategies, budgets, negative keywords, audiences, and ad copy
- Improve conversion rates and reduce cost per qualified lead
- Work with landing pages and recommend CRO improvements
- Set up and troubleshoot conversion tracking
- Monitor lead quality, not just form submissions
- Report on CPL, conversion rate, qualified leads,



spend, and ROI
- Continuously test and optimize campaigns to increase lead volume

You should have

- 4+ years of hands-on Google Ads experience
- Direct experience running Google Ads for law firms
- A track record of generating 50+ qualified legal leads per month
- Experience managing meaningful monthly ad budgets
- Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager
- Strong understanding of landing page conversion optimization Ability to clearly explain why a campaign is or isn’t performing
- Excellent analytical and problem-solving skills
- Strong English communication skills

Big plus

Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.

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📌 Google Ads Specialist (Ciudad de México)
🏢 Spotlight Marketing and Branding
📍 Ciudad de México