About UsShark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.
Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.Manager, DTCOverviewAt Shark Ninja, we're building a best-in-class DTC business that puts the consumer at the center and moves at speed.
We're looking for a commercially drivenManager, DTC Merchandisingto own and grow a category like a business.This role is accountable forassortment strategy, revenue growth, margin performance, and inventory healthacross the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.You will operate as an end-to-end owner,akin to a General Manager , using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.Key ResponsibilitiesOwn Category PerformanceOwn and deliverrevenue, margin, and inventory targetsfor your category within the DTC channelIdentify risks and opportunities early and takedecisive actionto course-correctLead weekly business reviews focused onactions and decisions , not reportingAssortment Strategy & Line PlanningDefine and evolve arole-based assortment strategy(traffic drivers, margin drivers, innovation, exit)Evaluate SKU productivity and make clear recommendations on what toscale, fix, or removePartner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded inconsumer demand and commercial opportunityForecasting & Inventory OwnershipOwn demand forecasts informed byperformance trends, market signals, and commercial judgmentPartner with Supply Chain and Planning to optimizeinventory flow, availability, and risk mitigationBalance growth with inventory health,



managingweeks of supply, turns, and stock riskPromotional & Pricing StrategyDevelop and executepromotional and pricing strategiesaligned to revenue and margin goalsEvaluate promotional effectiveness, understandingrevenue vs. margin trade-offsLead atest-and-learn approachto continuously improve promotional ROIDigital & Site MerchandisingOwn theend-to-end on-site merchandising strategyto drive conversion, AOV, and revenuePrioritize product visibility and placement based onperformance, inventory position, and commercial prioritiesOptimize category navigation, product storytelling, and bundling to enhance thedigital shelf experienceData-Driven Decision MakingTranslate data intoclear actions and commercial decisionsLeverage insights across sales, conversion, traffic, and customer behavior to inform strategyBuild and communicate astrong point of viewon performance and what needs to happen nextWhat Good Looks LikeOperates as anowner of a business , not just a functionMakesfast, clear decisionswith imperfect informationBalancesdata, customer insight, and commercial instinctComfortable makingtrade-offsacross revenue, margin, and inventoryProactively identifies issues andacts with urgencyCommunicates with clarity and conviction, focused onactions and outcomesQualifications5–8+ years of experience in merchandising, DTC/e Commerce, buying, or category managementStrong commercial and financial acumen, includingmargin, forecasting, and inventory managementExperience owning or influencingassortment, pricing, and promotional strategyHighly analytical with the ability to turn data intoclear,



actionable insightsExperience ine Commerce or omnichannel retail environmentsPreferred ExperienceDirect experience withDTC site merchandising and digital shelf optimizationBackground inconsumer products or hard goodsExperience operating in atest-and-learn or experimentation-driven environmentOur CultureAt Shark Ninja, we don't just raise the bar—we push past it every single day.Our Outrageously Extraordinary mindsetdrives us to tackle the impossible, push boundaries, and deliver results that others only dream of.
If you thrive on breaking out of your swim lane, you'll be right at home.What We OfferWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, Shark Ninja product discounts, and more.We empower your personal and professional growthwith high impact Learning Programs featuring bold voices redefining what's possible.When you join, you're not just part of a company—you're part of an outrageously extraordinary community.Together, we won't just launch products— we'll disrupt entire markets.At Shark Ninja, Diversity, Equity, and Inclusion are vital to our general success.
Valuing each unique voice and blending all of our diverse skills strengthens Shark Ninja's innovation every day.
We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
With help from our leadership, associates, and our community, we aim to have equity be a key component of the Shark Ninja DNA.Learn more about us:
Life At Shark Ninja
Outrageously ExtraordinaryShark Ninja Candidate Privacy NoticeFor candidates based inall regions , please refer to this Candidate Privacy Notice.For candidates based inChina , please refer to this Candidate Privacy Notice.For candidates based inVietnam , please refer to this Candidate Privacy Notice.We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
Shark Ninja will consider reasonable accommodations consistent with legislation, and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at

📌 Manager, Dtc (Cancún)
🏢 SharkNinja
📍 Cancún