OverviewWe are a profitable, U. S.
-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, Tik Tok Shop, and major retail partners.
With approximately $20 M in annual revenue and a clear path toward $50 M+, the company is entering its next phase of scale.
While the accounting foundation is strong, there is a critical need to build robust FP&A; capabilities, including forecasting, channel-level profitability, and actionable financial insights.
We are seeking aSenior FP&A; Leadto take full ownership of financial planning and analysis.
This is a high-impact, senior individual contributor role—not a junior analyst or reporting function.
You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.Key ResponsibilitiesFP&A; OwnershipOwn financial modeling, forecasting, and scenario planning across the business
Build and maintain weekly and monthly management reporting
Translate accounting data into clear, decision-ready insights for leadership
Channel ProfitabilityDevelop and maintain detailed P&Ls; by channel (DTC, Amazon, Tik Tok Shop, wholesale)
Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks
Identify key profitability drivers, risks, and opportunities across channels




Forecasting & Cash PlanningBuild rolling forecasts and multiple growth scenarios
Forecast cash flow and align with inventory planning needs
Support financial planning for scaling from $20 M to $50 M+ revenue
Marketing & Growth EconomicsAnalyze customer acquisition cost (CAC), contribution margins, and ROI by channel
Evaluate creator and affiliate economics, particularly within Tik Tok Shop
Support pricing strategy and growth initiatives with data-driven insights
Strategic Decision SupportPartner directly with the Founder and leadership team on key initiatives
Provide financial insights to support strategic planning and future diligence efforts
Act as a trusted advisor on financial performance and growth strategy
7+ years of FP&A; experience in consumer, e Commerce, or retail businesses
Hands-on experience with DTC, Amazon, Tik Tok Shop, or marketplace channels
Advanced proficiency in Excel and/or Google Sheets with strong financial modeling capabilities
Comfortable working with incomplete or imperfect data and building structure from ambiguity
Proven ability to operate independently without day-to-day supervision
Experience supporting companies scaling from $20 M to $50 M+ revenue is strongly preferred

📌 Senior Fp&A Lead (Fractional / Part-Time, Remote) (Chihuahua)
🏢 Activate Talent
📍 Chihuahua