Company:Petra Brands
Website:
Location:Remote (Global)
Role Type:Freelance, Contract, or Full-Time
Role Summary
Petra Brands is seeking a high-caliberDirect Response VSL Editorspecialized in crafting video sales letters that convert.
We aren't looking for someone to simply "assemble footage"; we need a visual storyteller who understands the mechanics of persuasion, retention, and consumer psychology.
The idóneo candidate knows that a VSL is a high-stakes sales asset.
You will be responsible for transforming scripts, raw footage, product demos, and testimonials into polished, high-retention videos that drive measurable action.
You should have a proven track record of editing long-form sales funnels, advertorial-style videos, or high-converting video ads where every second is engineered to earn the viewer's attention.Core ResponsibilitiesEnd-to-End VSL Production:Edit compelling VSLs and video sales assets using scripts, voiceovers, UGC, stock footage, and AI-generated visuals.
Engineered Engagement:Apply visual pattern interrupts, emotional tension, and strategic pacing to maintain high retention rates throughout the sales journey.
Conversion Focus:Integrate visual proof, product demonstrations, and dynamic captioning to reinforce the sales message and build credibility.
Iterative Optimization:Create multiple versions of hooks, intros,



and CTAs for A/B testing; adapt edits based on performance data and media buyer feedback.
Collateral Asset Creation:Produce VSL cutdowns, landing page videos, and testimonial compilations to support the broader performance marketing funnel.Candidate RequirementsMust-Haves:Direct Response Expertise:Proven experience editing long-form VSLs or performance-driven video funnels.
You understand the flow of a sales message (Hook → Agitation → Solution → Proof → Offer → CTA).
Exceptional Editorial Judgment:The ability to explainwhya certain cut, b-roll selection, or music choice was made to drive a specific emotional or behavioral response.
Retention Mastery:Sophisticated skills in pacing and visual variety to ensure viewers don't "drop off" during long-form content.
Portfolio of Proof:A robust portfolio featuring actual VSLs or sales videos (please include context on the brand, funnel type, and performance results where possible).
Strongly Preferred:Background in health, wellness, beauty, pet care, or lifestyle categories.
Strong skills in motion graphics, dynamic subtitling, and AI-assisted editing tools.
You are motivated by results and comfortable working within a base + performance bonus compensation structure.

📌 Direct Response Vsl Editor (Xico)
🏢 Petra Brands
📍 Xico