Growth Marketing Leader
Location: Remote
Employment Type: Full-TimeAbout the RoleWe are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments.
This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion.
The idóneo candidate understands the staffing sales cycle, demand generation strategies, and how to build predictable pipeline growth in competitive markets.
This is a high-impact leadership role focused on measurable revenue growth.Key ResponsibilitiesGrowth Strategy & ExecutionDevelop and execute a comprehensive growth marketing strategy aligned with revenue targets
Drive qualified lead generation for staffing/BPO services
Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO)
Optimize funnel performance from lead generation to client acquisitionDemand Generation & Pipeline GrowthCreate campaigns targeting hiring managers, HR leaders, and decision-makers
Improve MQL → SQL → Closed Won conversion rates
Align closely with Business Development and Sales teams
Design account-based marketing (ABM) strategies when appropriatePerformance & AnalyticsOwn growth KPIs including CAC, CPL, pipeline value, and revenue contribution
Analyze campaign performance and continuously optimize ROI
Implement tracking systems and reporting dashboards
Run A/B testing and growth experimentsBrand Positioning & Market ExpansionStrengthen brand positioning within staffing/RPO markets
Conduct market research and competitive analysis
Identify new verticals or geographic expansion opportunitiesQualifications
8+ years of growth marketing experience
Proven experience in staffing agencies, recruitment firms, or RPO companies (required)
Strong understanding of B2 B marketing and long sales cycles
Experience managing paid acquisition campaigns (Linked In Ads, Google Ads, etc.)
Experience building demand generation engines
Data-driven mindset with strong analytical skills
Experience leading cross-functional teamsPreferredExperience scaling staffing firms in the U. S. market
Familiarity with CRM systems
Experience in account-based marketing (ABM)
Background in high-growth or startup environmentsSuccess MetricsPipeline growth rate
Cost per qualified lead (CPL)
Customer acquisition cost (CAC)
Marketing-sourced revenue
Conversion rate across funnel stagesWhat We OfferStrategic leadership role with direct revenue impact
Opportunity to scale growth in a competitive market
Fully remote flexibility
Performance-driven culture