Head of Digital Marketing (Nezahualcóyotl)

Head of Digital Marketing (Nezahualcóyotl)

30 ago
|
Bvlgari
|
Nezahualcóyotl

30 ago

Bvlgari

Nezahualcóyotl

Manager, Marketing and Communications

to join its

Mexico team

Reporting to the

Country Brand Director

in

Mexico

, with a dotted line to the

Regional Sr. Director for Brand Communication & Marketing

, this hybrid position is based out of the

Mexico City

office in

Mexico.

Manager, Marketing and Communications

for

Mexico

will lead the local execution of marketing, communications, PR, and event initiatives in alignment with regional strategy, HQ guidelines, and local business priorities. The role is responsible for strengthening brand visibility, supporting commercial objectives, and ensuring excellence in execution across client, press, trade, and business partner channels.

Becoming a

BOLD

Bvlgari team member means being part of an authentic, passionate work environment, while working for a

CONTEMPORARY

brand of worldwide renown. Drive the implementation of the local annual marketing and communication plan in the assigned area, in alignment with Regional strategy, HQ guidelines, and local business priorities,



ensuring close coordination with the Regional Office and Country Brand Director. Develop and implement local action plans for press relations initiatives alongside the Regional PR & Brand team, ensuring appropriate media coverage and maximizing brand awareness and visibility in alignment with brand guidelines and objectives.

Own and manage the market's marketing and communication budget in close coordination with the Regional Office and Finance, ensuring accurate planning, allocation, tracking, and alignment with approved business priorities. Work with Regional Trade Marketing and Performance Events teams to devise and implement strategies and initiatives focused on driving sales and improving relations with clients.

Define and implement promotional activity plans for all sales channels and ensure appropriate project management for their implementation, supervising the local adaptation and deployment of marketing materials (CRM, BTL, etc.) i

📌 Head of Digital Marketing (Nezahualcóyotl)
🏢 Bvlgari
📍 Nezahualcóyotl

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