Chief Marketing Officer (CMO)
Executive On-Site | Executive Oversight of Integral Growth Operations
As our California personal injury law firm continues to scale across key markets, we require a proven executive marketing leader to architect our overall acquisition strategy, diversify our brand channels, and optimize profitability.
We are seeking an experienced Chief Marketing Officer (CMO) to serve on our executive leadership team. Operating from our Guadalajara regional hub, you will take full strategic responsibility for our brand equity, enterprise growth strategy, dollar ad spend allocation, and cross-functional performance across marketing and intake operations.
As our Chief Marketing Officer, you will serve as the top growth authority responsible for defining, executing, and scaling FLF's macro marketing roadmap. You will provide strategic leadership for our regional marketing operations (including our 8-person GDL team), agency networks, and media-buying infrastructure.
Working directly with the Managing Partners, Chief Executive Leadership, and Operational Heads,



you will align performance marketing, brand positioning, traditional media investments, and call center intake funnel efficiency to maximize firm revenue and Cost Per Retained Case (CPRC). Your executive direction will directly shape FLF's expansion as a premier California legal brand.
Significant media budget authority across digital, TV, radio, and billboard channels
Executive retreat opportunities, professional development, and industry leadership platforms
Executive Marketing Strategy & P&L; Ownership
Manage total marketing P&L;, allocating multi-channel media budgets across Digital Paid Media (Google Search, LSAs, Meta), TV, Radio, Billboards, and Community Relations.
Drive enterprise performance based on executive yield metrics: Cost Per Retained Case (CPRC), Average Case Value yield, and overall Marketing Return on Investment (ROAS/ROI).
Brand Development & Integrated Media Management
Elevate FL

📌 Marketing Executive (Jalisco)
🏢 Legal Management Group
📍 Jalisco