RBs STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS
- Coordinates meetings with DPs to explain and implement Red Bull business strategies and initiatives.
- Develops communication process to ensure proper alignment and understanding of strategies and goals.
- Implements systems to track and benchmark DPs against key initiatives/goals.
- Ensures DPs fully understand and execute RB merchandising standards.
- Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.).
- Establishes set communication schedule to discuss upcoming and on going Key Account Programs - Implements process for late notice or emergency programs to ensure rapid communication and execution.
- Ensures DPs implement tracking system to gage execution effectiveness.

BUSINESS PLAN
- Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel,



sales forecast by month/channel...).
- Consistently communicates with ownership and top management to guarantee alignment - Establishes POS allocation by distributor.
- Coordinates with Business Unit office personnel to issue on-going updates against allocation - Keeps DP abreast of any new POS items and applicable allocation/timing.
- Develops organization model with DP and gains commitment against specific personnel structure to drive Business Plan.

BUSINESS INTELLIGENCE
- Maintains strong working knowledge of all relevant Red Bull systems.
- Develops knowledge of key account systems and how they relate to DP.
- Proactively uses Out-of-Stock analysis to ensure proper merchandising personnel is in place.
- Holds DPs accountable for data submission into RB systems to ensure accurate and timely information.

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
- Thorough working knowledge of distributors int

📌 Distributor Partner Manager (Centro)
🏢 Redbull
📍 Centro