At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a general community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities
THE OPPORTUNITY
Align the commercial priorities of the Traditional Trade channel and ensure they are reflected in the retailer-facing application.
Drive sales and product turnover through the retailer-facing application
Developing segmented promotions.
Executing sell-out strategies within the traditional trade channel.
Coordinating internal commercial processes.
YOUR IMPACT
As Shopper Marketing Specialist your responsibilities would consist of …
Digital Sync Forum
- Coordinate and lead digital alignment forums with cross-functional teams.
- Follow up on initiatives, risks, opportunities, and action plans.
- Consolidate performance information and communicate progress to key stakeholders, while ensuring alignment between commercial priorities and digital strategies.
Strategic Digital Calendar & Execution
- Design and manage the strategic calendar of digital initiatives.
- Coordinate the digital execution of seasonal activities and innovations through promotions and communications within the internal ordering platform.
- Ensure the proper implementation of digital promotions in line with commercial objectives.
- Manage priorities and ensure compli