Job Title:Full Stack Engineer
Location:Full-Time, Remote
Working Hours:US Hours - ESTAbout the RoleOur client is a fast-growing marketing agency serving over 150 home service businesses.
They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.
They are looking for ahands-on Full Stack Engineer with proven experience in marketing/ad tech environmentsto build and scale internal systems that directly support campaign performance and revenue operations.
This is abuilder role , not a strategy-only position.
You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates acrossad platforms, tracking systems, and CRM-driven pipelines.
You'll work closely with leadership, media buyers, and operators to turn ideas intoproduction-ready systems that directly impact campaign performance and lead conversion.Key Responsibilities1.
Internal Tool Development (Primary Focus)Build and deploy internal tools usingNext.js, React, and Python
Developmarketing dashboards, reporting systems, and operational tools
Replace manual workflows with scalable, automated solutions2.
Marketing Data, Tracking & Attribution (Core Focus)Implement and optimizeMeta Pixel and Conversion API (CAPI)
Ensure accurateevent tracking, deduplication, and attribution
Build pipelines connectingad platforms → backend systems → dashboards
Develop reporting systems that enablecampaign optimization (ROAS, CPL, conversion quality)3.




AI Integration in Marketing WorkflowsApply AI to real marketing use cases such as:
Ad copy and creative generation
Lead scoring and qualification
Campaign insights and reporting automation
Work with APIs such asOpen AI and similar AI platforms
Build AI systems embedded intolive marketing and operational workflows4.
CRM & Lead Lifecycle Automation (Critical)Integrate and automate CRM systems such asGo High Level, Close CRM, Hub Spot, or similar
Build systems connectinglead capture → CRM → follow-ups → conversion tracking
Implement automations includinglead routing, pipeline management, and conversion syncing (offline events/CAPI)
Ensuredata consistency between ad platforms and CRM outcomes5.
Rapid Execution & IterationShip quickly, test, and iterate based on real campaign data
Collaborate with media buyers to solvecampaign and operational bottlenecks
Continuously improve systems that impactmarketing performance and efficiencyRequirements (Non-Negotiable)4–6+ years of hands-on software engineering experience
Strong full-stack skills ( React / Next.js + Python )
Proven experience building and deployingproduction-level tools and systems
Experience working withAPIs, webhooks,



and automation systems
Active use of AI tools in day-to-day work
Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)
Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution
Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)
Hands-on experience integrating and automating CRM systems (e.g., Go High Level, Close, Hub Spot, or similar)
Includinglead capture, routing, pipeline management, and conversion tracking
Experience connectingad platforms with CRM systems for attribution and reporting
Builder mindset with a strong bias toward executionNice to HaveExperience working in aperformance marketing agency environment
Familiarity withpaid media metrics (ROAS, CPL, CAC, conversion rates)
Experience with tools likeZapier, Make, or similar automation platforms
Understanding ofdata pipelines and attribution challenges (e.g., i OS/privacy changes)What Success Looks LikeInternal tools actively used by media buyers and operators
Reduced manual work across campaign and CRM workflows
Accurate and reliabletracking and attribution across systems
Faster execution of campaigns and reporting
AI-driven systems improvinglead quality, conversion rates, and efficiencyInterview ProcessInitial Phone Screen
Video Interview with Pavago Recruiter
Client Interview
Offer & Background Verification

📌 Full Stack Engineer (Durango)
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