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As a Martech Manager you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities:

- Gather business requirements and design processes and solutions for implementing marketing and advertising tools.

- Conduct vendor assessments and client MarTech/AdTech capability assessments.

- Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.

- Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.

- Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.

- Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.

- Mobilize and organize across multiple stakeholders (client and internal) and projects.

- Drive business development efforts and thought leadership in the digital marketing platform space.

Job Location: Mexico City or Monterrey

📌 Marketing Transformation (Martech) Manager - Mexico (Ciudad de México)
🏢 Accenture
📍 Ciudad de México