Support the day-to-day execution and reliability of the marketing automation engine Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments Build, launch, monitor, and optimize Hub Spot campaigns, workflows, nurture programs, segmentation, and tracking Maintain campaign organization, naming conventions, templates, and subscription types Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs Monitor email deliverability and compliance, escalating technical issues as needed Use approved AI tools for drafting, personalization, testing, and campaign production with human review Identify responsible opportunities to automate campaign work with appropriate controls Build Hub Spot dashboards for campaign, funnel, pipeline, attribution, and ROI performance Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards Maintain Hub Spot data quality, properties, segmentation, account hierarchies, and database organization Monitor integrations across Hub Spot, CRM, Zoom Info, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution Document processes, standardize fields, and manage Hub Spot access and permissions Build, QA, and document A/B tests across emails, landing pages, and forms Track learnings and support conversion rate optimization across the funnel Requirements Specialist-level Hub Spot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting,



and reporting Hub Spot Marketing Hub Software Certification preferred at hire and required within 90 days 3+ years of hands‑on experience using Hub Spot, preferably Hub Spot Marketing Hub in a B2 B Saa S, technology, or similarly complex B2 B environment Demonstrated experience independently building, managing, testing, and troubleshooting Hub Spot workflows and marketing automation Strong experience with Hub Spot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch Ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment Proficient English communication skills, both written and verbal (B2-C1) Experience using AI tools to support campaign development, personalization,



analysis, and execution with appropriate human review Experience with CRM integrations, marketing data management, Zoom Info, Chili Piper, Zapier, or similar marketing technology Familiarity with lead management and Marketing‑to‑Sales or Business Development handoffs Experience working with distributed or integral teams and supporting global or multi‑region marketing programs Exposure to multi‑touch attribution frameworks Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience Core Competencies

Proficient in Hub Spot Marketing Hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

Highest‑signal resume keywords Hub Spot Marketing Hub Proficiency Campaign Management Email Marketing Data Analysis CRM Integrations ATS Optimization Keywords Hard Skills Workflows Segmentation Data Management Troubleshooting Reporting A/B Testing Campaign Attribution Lead Management Email Deliverability Campaign Optimization Soft Skills Attention to Detail Communication Skills Time Management Problem‑Solving Collaboration Certifications & Qualifications Hub Spot Marketing Hub Software Certification Industry Keywords B2 B Saa S Marketing Automation Campaign Performance Multi‑Touch Attribution Data Hygiene Tools & Technologies Hub Spot Zoom Info Chili Piper Zapier AI Tools #J-18808-Ljbffr

📌 Marketing operations specialist (Aguascalientes)
🏢 Jobtailor
📍 Aguascalientes