SHEGLAM is a fast-growing integral beauty brand known for making beauty more accessible, innovative, and trend-driven. As we continue expanding across Latin America, we are looking for a Senior Marketing Manager to lead our regional marketing strategy and strengthen SHEGLAM's presence across the market.
What You'll Do:
- Develop and execute SHEGLAM's marketing and brand strategy across LATAM , aligned with regional business objectives. - Lead the annual regional marketing plan, including integrated online and offline campaigns . - Partner with Category and GTM teams to develop local product launches, campaigns, and communication strategies . - Plan and execute offline beauty and retail activations , including exhibitions, in-store promotions, consumer events, and brand experiences. - Work closely with Sales, Retail, Category, and HQ teams to ensure strong execution across LATAM markets. - Manage marketing agencies, media partners, event agencies, and other external partners. - Own and optimize the regional marketing budget , tracking campaign performance, ROI,



and investment efficiency. - Build and strengthen SHEGLAM's brand image and regional marketing assets , ensuring global brand consistency while adapting to local consumer and market trends. - Monitor beauty, consumer, and competitive trends across LATAM to identify new opportunities for brand growth.
What We're Looking For:
- 5+ years of marketing experience , ideally within beauty, cosmetics, FMCG, retail, or consumer brands . - Proven experience developing and executing marketing strategies across Latin America . - Strong background in brand marketing, integrated campaigns, retail activations, and consumer marketing . - Experience managing agencies, budgets, campaigns, and multiple stakeholders . - Strong project management, negotiation, communication, and collaboration skills. - Data-driven mindset with the ability to measure campaign performance and optimize marketing investment. - Fluent English is required

📌 Senior Marketing Manager | SHEGLAM (Nezahualcóyotl)
🏢 SHEIN
📍 Nezahualcóyotl