Description About Birdman Birdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now actively scaling into the US. We've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build — all while staying lean, fast, and founder-driven. Our D2C channel is a core growth engine, and we're building the in-house team to own it end to end. About the Role We're hiring a Performance Marketing Specialist (Lead) to take full ownership of paid media strategy and execution for our D2C channel across Shopify MX and Shopify US . Today, our paid operation lives mostly inside external Meta and Google agencies — you'll come in to take back strategic control, challenge them technically, and lead the channel to its next stage of growth. You'll own ROAS, CAC, and paid-attributed revenue, run Email and SMS in Klaviyo hands-on, and direct a Creative Strategist (Performance Content Producer) to build the creative pipeline that feeds it all. This is a hands-on,



accountability-heavy role for someone who's operated paid accounts directly, not just supervised an agency. What You'll Do Own the D2C paid investment strategy for Shopify MX and US — accountable for ROAS, CAC, and paid-attributed revenue Operate and optimize Meta Ads (BOF/MOF) with focus on conversion, audience segmentation, and creative testing Operate and optimize Google Ads (Search and Shopping): bidding strategy, keywords, product feeds, and account structure Manage Email and SMS Marketing in Klaviyo : automated flows (welcome, post-purchase, win-back, reactivation), newsletters, and segmented campaigns Coordinate with our external Meta and Google agencies : define briefs, KPIs, cadences, and SLAs; challenge them technically and validate every deliverable Lead the Performance Content Producer (Creative Strategist) : brief hooks, formats, and durations; iterate creative based on performance data Hold a dotted line with A

📌 Performance Marketing Specialist, Digital Marketing (México)
🏢 The Bird Man
📍 México