We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and we've been recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the 2024 BC Tech "Company of the Year – Growth", we are on a mission to redefine the future of AI-driven robotic vision systems.
Apera AI helps manufacturers make their factories more versátil and productive. Robots enhanced with Apera's software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing. Role Overview
We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales & Marketing.




This role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.
The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.
This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.
Key Responsibilities
Marketing Strategy
Define and maintain Apera's Ideal Customer Profiles (ICP)
Identify priority industries and automation opportunities
Develop the overall marketing strategy aligned with sales goals
Build and manage the marketing campaign roadmap
Market Intelligence & Ecosystem Mapping
Map industry ecosystems including:
OEM ma

📌 Sr. Marketing Manager (Aguascalientes)
🏢 Apera AI
📍 Aguascalientes