Job Title:
Performance Marketing Specialist Position Type:
Full-Time, Remote Working Hours:
U.S. Time Zone
About the Role: We are seeking a highly skilled
Performance Marketing Specialist
to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The adecuado candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.
Responsibilities:
Campaign Strategy & Execution: Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. Create, test, and refine ad creatives, audiences, and messaging for peak performance. Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth:



Monitor campaign performance daily to identify improvement opportunities.
Conduct A/B testing on creatives, audiences, and landing pages. Optimize bids, budgets, and targeting to maximize ROI and efficiency. Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. Prepare and present performance reports with actionable insights and recommendations.
Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: Work closely with marketing and sales teams to align paid campaigns with business objectives. Contribute to broader marketing strategies that integrate paid, organic, and content channels. Support the creative process by providing data-backed feedback on ad messaging and vi

📌 Performance Marketing Specialist (Metepec)
🏢 Pavago
📍 Metepec