Role: Senior Amazon PPC Lead
Working Schedule: PST US Hours Location: Remote
About the Role We are seeking a highly experienced Amazon PPC leader to fully own and scale one of our fastest-growing revenue channels. This is a high-impact, hands-on role responsible for driving both efficiency and aggressive growth through strategic Amazon advertising. With significant monthly ad spend already in place and plans to scale further, this position will play a critical role in unlocking the next phase of profitable growth. The idóneo candidate is both a strategic thinker and a hands-on operator who thrives in ownership roles, understands full-funnel Amazon advertising, and has successfully managed large-scale budgets.
Key Responsibilities
Amazon PPC Strategy & Ownership
Fully own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (if applicable). Develop and execute a scalable roadmap to improve efficiency, incrementality, and overall revenue contribution. Identify growth opportunities across keyword expansion, new product launches,



and category scaling. Build and maintain a long-term strategy for Amazon as a core growth engine.
Budget Management & Optimization
Manage and optimize a large monthly advertising budget with plans for continued scaling. Continuously improve key performance metrics including TACOS, ACOS, ROAS, and contribution margin. Implement advanced bid strategies and campaign structures to maximize performance. Dynamically allocate spend based on performance data, inventory levels, and business priorities.
Performance Analysis & Experimentation
Conduct deep performance analysis to identify optimization opportunities and inefficiencies. Design and execute structured testing frameworks across keywords, creatives, placements, and campaign types. Translate data into clear insights and actionable recommendations for leadership.
Cross-Functional Collaboration
Partner closely with merchandising, inventory planning, and

📌 Senior Amazon PPC Lead (Xico)
🏢 Activate Talent
📍 Xico