About Us
Head of Marketing to spearhead our integrated marketing initiatives across both digital and traditional channels. This role is for a strategic leader who also thrives in hands-on execution—a rare hybrid who knows how to lead, build, and scale high-impact campaigns.
Position Overview
The Head of Marketing will lead all efforts to increase brand visibility, generate qualified leads, and drive measurable client acquisition. This person will create full-funnel marketing strategies across digital (SEO, paid ads, email, automation, social) and traditional (TV, radio, print) platforms. The idóneo candidate is an analytical and creative expert who thrives on performance metrics but isn't afraid to get in the trenches to personally optimize a campaign, audit ad platforms, or build an automation sequence.
Work Setup
This is an onsite position with an office location in Tijuana.
Key Responsibilities
Strategic Planning & Execution
Design and implement integrated marketing campaigns aligned with firm goals.




Oversee both brand-building and lead generation initiatives across all media channels.
Performance Marketing & Analytics
Own key KPIs including CAC, ROI, LTV, and CPL.
Continuously test and optimize campaigns using Looker Studio, Google Analytics, and HubSpot, or any similar platforms.
Hands-On Campaign Management and Execution
Launch and manage campaigns directly using Meta, Google Ads, ActiveCampaign, HubSpot, and other tools.
Create and test copy, creatives, and funnels with agility and insight.
Team & Vendor Leadership
Lead internal marketing teams and external partners/agencies.
Set performance goals and provide mentorship, feedback, and direction.
Content & Brand Oversight
Guide development of creative assets, branding strategies, and content roadmaps.
Align messaging across digital, traditional, and sales enablement materials.
Cross-Functional Collaboration
Work with legal, intake, and operations to ensure alignment of marketing with client experience and busin

📌 Head of Marketing (Tijuana)
🏢 Legal Management Group
📍 Tijuana