About this role We are looking for a
B2B Marketing Specialist
with proven experience to lead the go-to-market and brand positioning strategy for
Jotelulu in Mexico . This person will be responsible for building brand visibility, generating qualified demand, coordinating events, paid campaigns, content, and public relations—all with a hands-on, results-driven mindset. You will work closely with the integral marketing team and the local sales team to ensure alignment, impact, and market fit.
You will Design and execute digital campaigns for positioning and demand generation across LinkedIn, Google, Meta, and email marketing.
Manage and optimize organic (SEO) and paid (SEM, PPC) campaigns to attract relevant traffic.
Create content for blog posts, customer success stories, videos, graphics, presentations, and nurturing campaigns.
Coordinate public relations with specialized media, IT portals, and channel associations.
Organize virtual and in-person events such as meetups, breakfasts, and trade shows to support lead generation and brand awareness.




Collaborate with external agencies (creative, media, design) and manage the local marketing budget.
Monitor key KPIs for each campaign, produce reports, and iterate to improve results.
Support account executives with demand generation flows, automation, and sales enablement materials.
Identify partnership opportunities, sponsorships, and joint initiatives with key players in the local IT and cloud ecosystem.
Adapt and localize global messaging to the Mexican market (tone, context, channels).
Languages Spanish: Native or fluent.
English: Professional working proficiency.
What We Are Looking For 3–5 years of experience in B2B marketing (ideally in tech, SaaS, cloud computing, or IT distribution channels).
Proven experience designing and launching demand generation campaigns from scratch.
Ability to clearly communicate the value of technical solutions such as IaaS or white-label platforms.
Hands-on knowledge of tools like HubSpot,

📌 Marketing Specialist (Ciudad de México)
🏢 Jotelulu
📍 Ciudad de México