Why Birdman
Birdman is one of Mexico's fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability. Mexico is our home and HQ—the birthplace of Birdman and the epicenter of our general brand vision. This is where we define the brand that will scale worldwide. The work done here will not only win in Mexico but will shape Birdman's identity globally across health, wellness, and performance nutrition.
Role Overview
As Sr.
Brand Marketing Manager – Mexico , you will
own Birdman's brand strategy and execution end-to-end
in our home market, while playing a key role in shaping the brand platform that guides all global markets. You'll lead the
Brand Marketing team in Mexico , overseeing Brand Managers and cross-functional brand initiatives that drive awareness, consideration, and sell-out. From defining positioning and product innovation to leading launches, collaborations, and experiential marketing, you'll be the architect of how Birdman shows up in culture and in the lives of our consumers.
This is a once-in-a-lifetime opportunity to build a global wellness brand from its roots—shaping how the world experiences Birdman, starting from Mexico.
The Ideal Candidate
The ideal candidate is a
rare hybrid leader —a brand builder with
creative vision and cultural instinct , paired with the rigor of a
metrics- and P&L-oriented; operator . You've
defined brand platforms from HQ
and translated them into
launches, experiential moments, partnerships, and collaborations
that move
awareness, penetration, and share.
You know how to spot and negotiate
co-branding opportunities
that amplify reach and cultural relevance, and you can inspire partners to deliver at Birdman's level of ambition. Deeply understand the
Mexican consumer and retail landscape , and turn
insights (Nielsen/Kantar/Ipsos, digital analytics)
into growth. Above all, you bring a
growth mindset
and the ambition to
shape a global wellness brand from Mexico to the wor